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MJ Marketing
B2B Services Playbook

Win higher-value engagements on repeat.

We refine positioning, demand generation, and sales enablement for consultancies and agencies selling complex services.

3.8x
SQL growth

Across 6 month engagements.

28%
Deal velocity

Faster movement from discovery to proposal.

92%
Proposal win rate

For engagements above 80k EUR.

Common friction points

Positioning sounds generic and fails to reach senior buyers.

Lead gen relies on referrals, pipeline is lumpy.

Proposals arrive without conversion-focused collateral.

What we deliver

Message-market fit

Clarify value propositions, proof, and offers for CFO, COO, and innovation stakeholders.

Outcome: Prospects understand why you are the safest partner.
Demand engine

Launch thought leadership funnels, paid search, and ABM warm-up sequences that attract qualified decision makers.

Outcome: A predictable pipeline outside of referrals.
Sales enablement

Build modular proposal decks, ROI calculators, and case assets aligned with the buyer committee.

Outcome: Shorter sales cycles and higher acceptance rates.

Engagement results

  • ICP-aligned messaging rolled out across site and outreach.
  • Lead sources diversified across inbound, outbound, and partnerships.
  • Revenue operations dashboard ties marketing to billable utilisation.

Our proposals went from verbose to compelling. Close rates jumped and partners finally trust the marketing engine.

Martin Kowalski
Managing Partner, Advisory Firm

Want a predictable advisory pipeline?

Let us map positioning, demand, and enablement with your partners in one workshop.

Direct contact with Mijo

Let's talk
about your project

Ready to take your business to the next level? Contact us for a free consultation and learn how we can help you achieve your goals.

Address

Olszanska 7, 31-513 Kraków, Polen

Availability

Mon-Fri: 9:00 AM - 6:00 PM

Frequently Asked Questions

Answers to the most important contact questions

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I typically respond within 24 hours to all inquiries. For urgent matters, you can also reach me directly via WhatsApp.