Keyword Planner
Keyword Planner is Google's free keyword research tool built into Google Ads. It provides search volume, competition data, and bid estimates for keywords and helps you discover new keyword ideas.
What is Keyword Planner?
Keyword Planner is the official research tool of Google Ads. You'll find it in the "Tools" section of your Google Ads account. It serves two purposes: discovering new keywords (based on terms or your website) and retrieving search volume and forecasts for existing keyword lists.
What Data Does Keyword Planner Provide?
- Average monthly searches: How often a term is searched — including seasonal trends
- Competition: How heavily other advertisers bid on the keyword (low, medium, high)
- Bid estimates: Top-of-page bid ranges as a rough CPC orientation
- Keyword ideas: Related terms you wouldn't have thought of yourself
Limitations of the Tool
Without active campaigns with sufficient spend, Google only shows search volume in broad ranges. The planner also groups similar terms into one search volume — the actual granularity of search queries is finer than the data suggests.
Pro Tip: Treat bid estimates as orientation, not truth. Real click prices depend on Quality Score, location, and competition at auction time — they're often below the stated range.
Frequently Asked Questions
Yes, Keyword Planner is free. You only need a Google Ads account. However, you'll only see detailed search volume figures instead of broad ranges once your account has active campaigns with sufficient spend.
Related Terms
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