Skip to content
MJ Marketing
SEA · Paid reach

Paid ads that earn the budget back.

Search, Shopping, Performance Max, Microsoft Ads. We build campaigns that match search intent — no spray-and-pray, no blind smart bidding without a conversion architecture underneath.

20-minute call · we show where today's budget burns

  • 5+ years
    Google Ads experience
  • 500+
    Clients managed
  • €20M+
    Media budget managed
  • Google Partner
    Google Partner

Our SEA Service (Google + Microsoft Ads)

Multi-platform management for maximum reach – without extra effort for you.

Google Ads + Microsoft Ads from One Source

We manage both platforms in parallel. You get monthly reports that clearly compare costs and performance.

Why important:

Why this matters: Two platforms normally mean double the work. I manage both with the same keywords and ad structures, but optimize platform-specifically. You get 20-30% more reach without double the work.

What's included:

  • Google Ads + Microsoft Ads Campaign Setup & Management
  • Monthly Performance Reports with Platform Comparison
  • Platform-Specific Optimizations
  • Unified Keyword and Ad Structure

LinkedIn Profile Targeting (Microsoft Ads only)

Microsoft Ads is the only platform with direct LinkedIn access. We target by job title, industry, company size.

Why important:

Why this matters: B2B advertising on Google is guesswork. Microsoft Ads knows exactly who decision-makers are through LinkedIn. That means better lead quality at lower CPC – especially in B2B.

What's included:

  • Job Title & Company Size Targeting
  • Industry-specific audience segments
  • B2B decision-maker targeting via LinkedIn data
  • Better lead quality through precise targeting

Smart Budget Allocation Between Platforms

I test both platforms, measure performance, and shift budget to where it performs better.

Why important:

Why this matters: Some keywords perform better on Google, others on Microsoft. Instead of splitting 50/50, I shift budget dynamically. This extracts 15-25% more leads with the same total budget.

What's included:

  • Performance-based budget shifts
  • Platform comparison & ROI analysis
  • Keyword-specific platform optimization
  • 15-25% more leads with same budget

You Create Accounts, I Optimize

You create Google Ads + Microsoft Ads accounts with your payment methods. I get admin access and manage everything.

Why important:

Why this matters: The accounts remain in your ownership. You retain full control, pay directly to Google/Microsoft (no markup), and can always check yourself or pause campaigns. Complete transparency.

What's included:

  • Accounts remain in your ownership
  • Admin access for professional management
  • No markups - Direct payment to Google/Microsoft
  • Full control & transparency

Monthly Reports Across Both Platforms

One report shows Google + Microsoft combined: Total costs, total leads, cost-per-lead comparison.

Why important:

Why this matters: You don't want to compare two Excel sheets. I deliver one clear report that shows: Where does each lead come from, what does it cost, which platform performs better. Optionally, we use external tools for live dashboards.

What's included:

  • Combined reports for Google + Microsoft
  • Total costs, leads & cost-per-lead comparison
  • Platform performance analysis
  • Optional: Live dashboards with external tools

Cross-Platform Learnings

What works on Google, I test on Microsoft – and vice versa. Successful ads, keywords and audiences are shared.

Why important:

Why this matters: Two platforms mean double learning opportunities. If an ad text explodes on Microsoft, I test it on Google. This accelerates optimization and increases performance faster than either platform alone.

What's included:

  • Successful ad tests across both platforms
  • Keyword performance sharing between platforms
  • Leveraging double learning opportunities
  • Faster optimization & performance increase

Our Multi-Platform SEA Process

How we set up and optimize Google Ads + Microsoft Ads in parallel.

  1. 5-7 business days

    Week 0-1: Platform Setup & Access Coordination

    You create both accounts (Google Ads + Microsoft Ads), I get admin access and check existing campaigns.

    Deliverables
    • Instructions: How to create Google Ads + Microsoft Ads accounts
    • You give me admin access to both platforms
    • I deliver audit for both platforms: What works, what wastes budget
    • WhatsApp call (20 min): I explain the multi-platform plan
    • First strategy recommendation: Which platform to start first?
  2. 7-10 business days

    Week 1-2: Parallel Build of Both Platforms

    I build Google + Microsoft campaigns with the same keywords, but platform-specific ads and audiences.

    Deliverables
    • Google Ads: Search, Performance Max, Brand Protection
    • Microsoft Ads: Search with LinkedIn Targeting (if B2B)
    • Cross-platform keyword strategy (Exact Match primary)
    • Tracking setup for both platforms (unified conversion goals)
    • Ad preview & launch approval from you
  3. First comparison data after 7-14 days

    Week 2-4: Dual Launch & Performance Comparison

    Both platforms running. I compare daily which platform performs better and why.

    Deliverables
    • Daily checks on both platforms
    • First budget shifts (more budget to better platform)
    • WhatsApp update: Google vs. Microsoft – who wins?
    • After week 4: First platform comparison conversation
  4. Continuous

    Week 4+: Cross-Platform Optimization

    I optimize both platforms separately, but share learnings: What works on Google, I test on Microsoft.

    Deliverables
    • Weekly search term cleanup (both platforms)
    • Cross-platform ad tests (successful copy gets shared)
    • Budget shifts based on performance
    • WhatsApp note: What I changed, platform performance update
    • A/B tests: New ads vs. best performers
  5. Every month, 20-30 min call

    Monthly: Unified Report & Platform Strategy

    One report for both platforms: Total ROI, platform comparison, next steps.

    Deliverables
    • Monthly report: Google vs. Microsoft – costs, leads, CPL
    • Which platform brings better leads? Why?
    • Budget recommendation: More Google or more Microsoft?
    • Plan for next month: Tests, new audiences, budget shifts

Transparent SEA Pricing

Choose the SEA package that fits your business and budget. All prices are in addition to your advertising budget.

SEA Starter

Perfect for businesses with initial SEA experience

€1,199/month
Up to €5,000 Ad Budget
  • Google Ads & Microsoft Ads
  • 2-3 Campaign Setup
  • Keyword Research & Optimization
  • Ad Creation
  • Monthly Reporting
  • Email Support
  • Conversion Tracking Setup
Most Popular

SEA Professional

Ideal for growing businesses with higher volume

€1,899/month
Up to €15,000 Ad Budget
  • Multi-Platform Management
  • 5-8 Campaign Setup
  • Advanced Keyword Strategies
  • A/B Testing of Ads
  • Remarketing Campaigns
  • Weekly Reporting
  • Phone & Email Support
  • Landing Page Optimization

SEA Enterprise

For established businesses with high advertising budgets

€3,499/month
Unlimited Ad Budget
  • Unlimited Campaigns
  • Mijo personally on your account
  • Advanced Audience Analysis
  • Shopping & Video Ads
  • Automated Bidding Strategies
  • Daily Monitoring
  • Priority Support
  • Quarterly Strategy Reviews

Not sure which SEA package is right for you?

No problem! We analyze your current SEA performance for free and recommend the optimal strategy for your goals.

Why SEA Marketing Maximizes Your Online Visibility

Search Engine Advertising (SEA) is the strategic combination of various paid search campaigns across multiple platforms. While Google Ads is the most well-known SEA platform, Microsoft Ads also offers numerous opportunities to reach your target audience and expand your marketing reach.

Read more

Our SEA management includes complete administration of Google Ads and Microsoft Ads campaigns. We develop cross-platform strategies that optimally distribute your budgets and achieve maximum ROI. Through cross-platform synergies, we achieve better performance than with individual platforms.

From simple search campaigns to complex Performance Max and Shopping campaigns - we continuously optimize your SEA campaigns based on performance data. Our multi-platform approach ensures maximum reach and efficiency.

SEA Strategies for Different Industries

Our SEA strategies are specifically tailored to your industry. Local service providers benefit from combined Google Ads and Microsoft Ads with local targeting. E-commerce brands use Shopping campaigns on both platforms for maximum product visibility. B2B companies reach additional decision-makers with Microsoft Ads.

Every SEA strategy begins with a comprehensive analysis of your target audience, competition, and previous performance. We develop a customized cross-platform plan with clear budget allocations and success measurements. Continuous monitoring enables quick adjustments for optimal performance.

Complete Your Marketing Strategy

Web Development →

Key Benefits of Our SEA Marketing

  • Multi-Platform Reach: Google Ads & Microsoft Ads for maximum reach
  • Budget Optimization: Intelligent budget distribution between platforms
  • Cross-Channel Synergies: Campaigns benefit from each other
  • Immediate Visibility: Ads appear at the top within hours
  • Measurable Performance: Transparent KPIs and ROAS across all platforms

Frequently Asked Questions About SEA Marketing

Depends on your target audience. B2B companies benefit greatly from Microsoft Ads because of LinkedIn targeting. E-commerce can test it. We often start both platforms in parallel, measure after 4 weeks, and concentrate budget where it performs better. If Microsoft doesn't deliver, we pause it – no obligation.

NO! That's a myth. If a keyword is profitable (good ROI, low CPL), we run BOTH channels in parallel – SEO AND SEA. Why? SERP dominance. You occupy more space on page 1, competition gets pushed out, and some users prefer clicking on ads. Only if SEA for this keyword is unprofitable do we pause it – but not because of SEO ranking.

Exactly. The monthly fee covers Google + Microsoft. I manage both in parallel, optimize platform-specifically, and deliver a combined report. Only the initial setup fee is higher than Google Ads alone, because I set up both platforms (see setup prices).

Not necessarily, but I test it. Sometimes Microsoft traffic performs better with different headlines or wording. If I see a difference, I recommend separate landing page variants. But we always start with the same landing pages - only if data justifies it, we split.

Monthly report shows Google vs. Microsoft: costs, leads, cost-per-lead in direct comparison. I use uniform conversion goals (e.g., form submit = 1 lead, regardless of platform). Optionally, we set up external dashboards, but standard is a clear Excel/PDF report per month.

I look at which keywords you're ranking organically for and compare with SEA performance. If a keyword ranks organically at position 1 AND is profitable in Ads, both continue running (SERP dominance). If Ads are too expensive, I only pause those keywords. Optionally, we offer Project Management (€500-1,500/month) to strategically coordinate SEO + SEA.

Ready for successful SEA campaigns?

Let's develop your SEA strategy together. Free consultation and transparent communication guaranteed.

Response Time

Within 24 hours

Request free SEA consultation

By submitting you agree to our . Privacy Policy