Skip to content
MJ Marketing
Google Ads · Performance Marketing

Visible on Google: exactly when customers are searching for you.

I run Google Ads for you, visible in the paid ads above the free results. The goal: more qualified inquiries. Every click is measurable, and your budget stays under control.

Free Google Ads analysis
  • Non-binding
  • Reply within 1–2 business days
  • Pay only per click

Schematic example: ad of a fictional business.

What is Google Ads?

The ads right at the top of Google search.

When someone searches Google for your service, paid ads appear at the top, above the free results. Right where people click first.

The best part: you only pay when someone clicks, and you reach people in the exact moment they're searching for you.

Sponsored (paid)Organic (free)
Electrician Manchester
google.de
Sponsored (paid)
Sponsored
Electrician Manchester: slots available
sample-electrical.co.uk
Organic results
Tradespeople directory Manchester
directory-example.co.uk › manchester
Trade association: find businesses
association-example.co.uk › search

Schematic example: fictional companies.

How it works

Four steps to new inquiries

01

Customer searches

Someone googles your service, e.g. “Electrician Manchester”.

02

Ad appears

Your ad shows in the ad area at the top of search. At the right time, in the right place.

03

Customer clicks

A call, a route or a website visit: the contact happens directly.

04

You pay per click

No click, no cost. Every euro is measurable: full cost control.

Ad examples

This is what a Google ad looks like

Three constructed examples with fictional companies show what a search ad is made of and why it works. The numbers inside the ad refer to the notes below it.

Trades

Google search
emergency plumber manchester
Sponsored
S
Sample Plumbing & Heating Co.
Ad · sample-plumbing.co.uk/emergency
Emergency Plumber Manchester: 24h line

Local team from Manchester, one named contact. Call-out and price range agreed on the phone first.

EmergencyHeatingBathrooms
What makes this ad work
  1. Search term in the headline

    The search term appears in the ad exactly as it does in the query. That match is one of the things Google weighs in ad quality.

  2. Concrete benefit, not self-praise

    “24h line” answers the real question in an emergency. “Your strong partner” would carry no information here.

  3. Extensions carry people further

    Sitelinks take searchers straight to the relevant subpage instead of dropping everyone on the homepage. They cost nothing extra.

Health

Google search
physiotherapy appointment london
Sponsored
S
Sample Physiotherapy Practice
Ad · sample-physio.co.uk/booking
Physiotherapy London: slots free this week

Private and insurer-backed. Book online in two minutes, bring your referral along. City centre practice.

Book onlineTreatmentsFind us
What makes this ad work
  1. The location belongs in the ad

    For local services the city decides the click. Anyone reading “London” knows straight away that the practice is reachable.

  2. Answer the obvious question first

    “Private and insurer-backed” settles the most common phone question up front. People who don't fit never click, and that protects the budget.

  3. A clear next step

    “Book online” says what happens after the click. An ad without a visible next step wastes the most expensive part of the journey.

B2B / Industry

Google search
cnc milling small batch supplier
Sponsored
S
Sample Metal Technology Ltd
Ad · sample-metaltech.co.uk/cnc-milling
CNC Milling from Batch Size 1 · Quote in 48h

Upload your drawing, quote by email. Aluminium, steel, stainless. First article with inspection report.

MaterialsRequest a quoteReferences
What makes this ad work
  1. Use the technical term

    In B2B nobody searches for “metal work”, they search for the process. The ad mirrors the exact vocabulary of the query.

  2. Qualify instead of reach

    “from Batch Size 1” filters before the click. Anyone who needs mass production doesn't click, and never shows up in the cost report.

  3. Proof instead of claim

    “First article with inspection report” can be checked. Details like that separate an ad from the interchangeable competitor next to it.

Constructed examples: company names, domains and ad copy are invented and come from no client account.

How Google decides

Ad rank = Bid × Quality

The highest bid doesn't simply win. Google also weighs how relevant and good your ad is. So a well-built ad can rank high even on a moderate budget, but a specific position can never be guaranteed.

Your bid
Ad quality
Ad rank

Relevance matters

If your ad fits the search, Google rewards it with better positions, often at lower click prices.

Quality beats budget

A better ad can outrank a higher bid. Solid craft pays off.

Position never guaranteed

The auction runs fresh for every search. I work toward visibility, but never promise a fixed #1.

That's exactly why I don't make a “#1” guarantee. It wouldn't be honest.

Where the clicks go
Clicks by position
Pos. 1
Pos. 2
Pos. 3
Pos. 4+

Schematic illustration, not measured data.

The top positions tend to get most of the clicks. With ads you can become visible there, depending on bid and ad quality.

Why Google Ads

Visible, measurable, plannable.

Quickly visible

Once approved, ads can go live shortly, without a long lead time.

Exactly your audience

By search term, location and time: you reach people with real intent.

Transparently measurable

Clicks, costs and inquiries can be tracked and analysed.

Local or nationwide

From the neighbourhood to the whole country: you set the radius.

Schematic example: fictional businesses.

Get found locally

When customers search nearby, you're there.

Restaurant, trade, practice or studio: with location ads and a well-kept business profile, you appear where people nearby are searching: with a map, a call button and directions.

  • Location ads with a call button and directions
  • Your well-kept business profile as the local basis
  • Your genuine reviews build trust
For every industry

Whatever the industry, whatever the city

From trades to practices: here's how your ad can look on Google.

What does it cost?

You decide the budget. Always.

A worked example of how a monthly budget can break down:

Monthly ad budget
500 €
Clicks per month
250
Avg. cost per click: 2.00 €
Inquiries (at an assumed 8%)
20
Cost per inquiry25 €

Worked example: click and inquiry numbers vary by industry and competition. No guaranteed results.

You only pay for clicks, not impressions
You set your own daily and monthly budget
Pause or adjust anytime
My management fee is shown transparently and separately
How much ad budget makes sense?
As a rough guide, from about €300–500/month so enough data comes in. In the free call I'll tell you honestly what fits your market.
Long-term contract?
No. Monthly cancellation, no minimum term.

Honest answers to real questions

Yes. I handle the technical side. You mainly see two things: what you spend and which inquiries come in.

Free analysis

Get your free Google Ads analysis.

I'll look at your market and your competitors and show you concretely what potential Google Ads has for you, non-binding and free.

  • Individual assessment
  • Budget recommendation
  • Free & non-binding
Request free analysis

You talk directly with me (Mijo): no account manager, no handoff.

5.0 · 17 reviews on Google