Google review
“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”
Google Ads · Direct from Mijo
When your account stalls, it's rarely the market. Usually it's the setup.
Custom GTM tracking, clean campaign structure, optimisation usually weekly. Mijo personally on the account: no junior, no ticket system.
20 min · Google Meet · directly with Mijo
An honest assessment instead of a sales pitch.
Who runs the account
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
I started learning Google Ads on my own in 2021, running my own online projects, lots of trial and error, deep work on auction mechanics, conversion tracking and search-engine logic. In 2023-24 I worked as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under my responsibility.
Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.
Mijo Jurisic
30 / 60 / 90 Days
What changes and when.
- Day 1 - 14
Audit & Tracking Setup
Account analysis, task list, custom GTM container with consent architecture and cookie banner. Clean conversion actions as the foundation: Smart Bidding only optimises as well as the data you feed it.
- Day 15 - 30
Campaign Restructure & Launch
Single-theme ad groups, RSAs with 3-5 headlines, negative lists in place. First performance data usually from day 7-14, early cleanup from day 21.
- Day 30 - 90
Smart Bidding & Scaling
From 30 conversions per month I activate Target CPA or ROAS. CPL stabilises, search-term junk is usually cleaned weekly, budget shifts data-driven to converting clusters.
Illustrative examples
What a clean rebuild typically moves.
Illustrative example scenarios, not client data: what is typically missing when an account is taken over and which KPI moves afterwards. Your numbers depend on market, offer and budget.
Illustrative scenariosTrades · Plumbing Emergency Service
Illustrative scenario- Budget
- €2,800/mo
- What was missing in the account
- Geo-targeting too broad
- 60% search-term junk
- No emergency-hours splitting
- Result
- Cost per Lead€187€48
B2B SaaS · HR-Tech
Illustrative scenario- Budget
- €8,500/mo
- What was missing in the account
- Standard GA4 tracking
- Cross-device gaps
- PMax instead of Search
- Result
- MQLs / month1447
E-Commerce · Furniture DTC
Illustrative scenario- Budget
- €18,000/mo
- What was missing in the account
- PMax without asset groups
- No margin feed
- No server-side tracking
- Result
- ROAS1.6×3.4×
Dental Practice · Munich
Illustrative scenario- Budget
- €1,500/mo
- What was missing in the account
- No call tracking
- Single landing page for all services
- Negative-keyword lists empty
- Result
- Conversion Rate1.8%5.9%
Law Firm · Family Law
Illustrative scenario- Budget
- €2,200/mo
- What was missing in the account
- Broad-match chaos
- No call tracking
- RSAs with no trust signals
- Result
- Inquiries / month823
Coaching · Online Programme
Illustrative scenario- Budget
- €4,500/mo
- What was missing in the account
- Awareness stage missing
- Smart Bidding without data
- Only broad keywords
- Result
- Cost per Sale€312€118
How I do it
Three components, no magic.
01
Tracking Architecture
Custom GTM container with consent architecture and my own cookie banner. Conversion actions cleanly defined and tested. Standard GA4 + Consent Mode loses too much data. That's why I go the custom-GTM route.
02
Account Structure
Single-theme ad groups instead of catch-all containers. RSA optimisation with 3-5 tested headlines per group. Negative lists usually maintained weekly. Brand vs non-brand cleanly separated.
03
Data-Driven Optimisation
Search-term cleanup, usually weekly. Smart Bidding (Target CPA/ROAS) only after 30+ conversions/month, manual otherwise. Budget shifts based on performance, not gut feeling.
Pricing
Transparent pricing. No fine print.
Setup fee one-off, management monthly, media budget separate to Google. 3-month start phase (minimum term), then cancellable monthly.
Ongoing management
from €1,000
/month
Exact amount by account scope, agreed upfront
- Search, Shopping and PMax, depending on the account
- RSA tests + bid strategy
- Regular reviews + report call, usually monthly
- WhatsApp support directly with Mijo
One-off setup fee
From €1,500 for standard setup (GTM container, consent architecture, conversion actions, account structure). E-commerce or server-side tracking takes more work; we agree the fixed price upfront. 10-20 hours of focused configuration: the reason the campaign runs clean from day one.
Contract length
3-month start phase (minimum term), then cancellable monthly.
Cancellation
4 weeks to the end of the month, in writing by email.
Media budget
Separate. Paid directly to Google, not via me.
Client feedback
What clients write on Google
5.0 · 16 Google reviews
Google review
“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”
Google review
“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”
What you don't get
Anti-bullshit guarantee.
Here are the things other agencies promise, and I deliberately don't promise, because they're not serious:
No "+450% ROI in 3 months" promises
Performance depends on market, offer, landing page and 20 other variables. Anyone who guarantees a number either doesn't know the industry or is lying.
No 12-month lock-in
3-month start phase (minimum term) so I can see data, then cancellable monthly. You keep access to your account, always.
No junior account manager after signing
Mijo personally manages your account. No senior pitching followed by a handover to a junior. The person who pitches is the person who optimises.
No separate agency dashboard
You have direct access to your Google Ads account. No data filtered through a reporting layer. You see everything, in real time, that I see.
Frequently asked
What people ask before getting started.
Let's talk
20 minutes. You tell me what's happening, I tell you what I see.
If by the end of the call I think I can move the needle, you'll get a proposal. If not, I'll tell you that too. Simple as that.
No sales pressure. No PDFs full of bullet points.
Specialised sub-services
Don't need full management?
Eight targeted standalone services: from the 5-day audit through tracking setup to a whitelabel mandate. Each has a fixed price or clearly defined pricing. No lock-in. No hidden sales funnel.