If your account has been ticking along unchanged for months, it isn't the market. It's the setup.
Custom GTM tracking, clean campaign structure, weekly optimisation. Mijo personally on the account: no junior, no ticket system.
20-min call Β· honest assessment instead of a sales pitch.
Who runs the account
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
I started learning Google Ads on my own in 2021, running my own online projects, lots of trial and error, deep work on auction mechanics, conversion tracking and search-engine logic. In 2023 I moved into the Google Premier Partner programme and managed 500+ direct Google Ads clients and top DACH agencies, with over β¬20 million in media budget under my responsibility.
In 2024 I founded MJ Marketing because I wanted to bring those methods, usually reserved for enterprises and Premier Partner agencies, directly to SMBs and local service businesses. No ghost account managers. No marketing fluff. No lock-in.
β Mijo Jurisic
30 / 60 / 90 Days
What changes and when.
- Day 1 β 14
Audit & Tracking Setup
Account analysis, task list, custom GTM container with consent architecture and cookie banner. Clean conversion actions as the foundation: Smart Bidding only optimises as well as the data you feed it.
- Day 15 β 30
Campaign Restructure & Launch
Single-theme ad groups, RSAs with 3β5 headlines, negative lists in place. First performance data from day 7β14, early cleanup from day 21.
- Day 30 β 90
Smart Bidding & Scaling
From 30 conversions per month I activate Target CPA or ROAS. CPL stabilises, search-term junk is cleaned weekly, budget shifts data-driven to converting clusters.
Illustrative examples
What a clean rebuild typically moves.
Illustrative example scenarios, not client data: what is typically missing when an account is taken over and which KPI moves afterwards. Your numbers depend on market, offer and budget.
| Industry | Budget | What was missing in the account | Result |
|---|---|---|---|
Trades Β· Plumbing Emergency Service After 4 months | β¬2,800/mo |
| Cost per Lead β¬187β¬48 |
B2B SaaS Β· HR-Tech After 6 months | β¬8,500/mo |
| MQLs / month 1447 |
E-Commerce Β· Furniture DTC After 5 months | β¬18,000/mo |
| ROAS 1.6Γ3.4Γ |
Dental Practice Β· Munich After 3 months | β¬1,500/mo |
| Conversion Rate 1.8%5.9% |
Law Firm Β· Family Law After 4 months | β¬2,200/mo |
| Inquiries / month 823 |
Coaching Β· Online Programme After 5 months | β¬4,500/mo |
| Cost per Sale β¬312β¬118 |
How I do it
Three components, no magic.
Tracking Architecture
Custom GTM container with consent architecture and my own cookie banner. Conversion actions cleanly defined and tested. Standard GA4 + Consent Mode loses too much data. That's why I go the custom-GTM route.
Account Structure
Single-theme ad groups instead of catch-all containers. RSA optimisation with 3β5 tested headlines per group. Negative lists maintained weekly. Brand vs non-brand cleanly separated.
Data-Driven Optimisation
Weekly search-term cleanup. Smart Bidding (Target CPA/ROAS) only after 30+ conversions/month, manual otherwise. Budget shifts based on performance, not gut feeling.
Packages
Transparent pricing. No fine print.
Setup fee one-off, management monthly, media budget separate to Google. Cancellable monthly after the 3-month learning phase.
- 1β2 Search campaigns
- Weekly cleanup
- Monthly report call
- WhatsApp support
- Search + Shopping/PMax where it fits
- RSA tests + bid strategy
- Bi-weekly reviews
- WhatsApp support
- Complex multi-campaign
- Extended tracking architecture
- Weekly reviews
- Priority WhatsApp + direct call
One-off setup fee
β¬1,500 for standard setup (GTM container, consent architecture, conversion actions, account structure). Up to β¬2,500 if e-commerce or server-side tracking is needed. 10β20 hours of focused configuration: the reason the campaign runs clean from day one.
3-month learning phase, then cancellable monthly.
End of calendar month, in writing via email.
Separate. Paid directly to Google, not via me.
What you don't get
Anti-bullshit guarantee.
Here are the things other agencies promise, and I deliberately don't promise, because they're not serious:
Performance depends on market, offer, landing page and 20 other variables. Anyone who guarantees a number either doesn't know the industry or is lying.
3-month learning phase so I can see data, then cancellable monthly. You keep access to your account, always.
Mijo personally manages your account. No senior pitching followed by a handover to a junior. The person who pitches is the person who optimises.
You have direct access to your Google Ads account. No data filtered through a reporting layer. You see everything, in real time, that I see.
Frequently asked
What people ask before getting started.
Let's talk
20 minutes. You tell me what's happening, I tell you what I see.
If by the end of the call I think I can move the needle, you'll get a proposal. If not, I'll tell you that too. Simple as that.
No sales pressure. No PDFs full of bullet points.
Specialised sub-services
Don't need full management?
Eight targeted standalone services: from the 5-day audit through tracking setup to a whitelabel mandate. Each has a fixed price or clearly defined pricing. No lock-in. No hidden sales funnel.