Results from real engagements
anonymized at client request
Four real Google Ads engagements: industries, timeframes and metrics as delivered. Anonymized at the clients' request (no names). Results are engagement-specific and not a guarantee.
Solid numbers from real engagements
Concrete results from the anonymized engagements documented below, no marketing inflation, no guaranteed figures.
revenue in year 1
Plumbing/HVAC business in Berlin, built from zero, achieved together with the company.
cost per lead
Health-coach engagement: CPL from ~€500 to €150 in 5 months.
budget scaled profitably
Real-estate engagement: budget scaled up profitably in 2.5 months.
cost per lead (local)
Typical lead cost in the local engagements (HVAC, food truck).
media budget managed, career total
Cumulative across the Google Premier Partner programme and current MJ Marketing engagements.
response time on business days
In my experience I reply to inquiries within 24 hours on business days.
Selected engagements
Four real, anonymized engagements across different industries, from local services to coaching. Industries, timeframes and metrics as delivered.
Real engagements, anonymized: some are white-label mandates I deliver under NDA for other agencies, some at the client's request. Industries, timeframes and metrics as delivered; names and identifying details removed. Revenue was achieved together with the companies; results are engagement-specific and not a guarantee.
Plumbing/HVAC contractor · Berlin · built from zero
Challenge:
New client with no Google Ads history. Core problem: extremely high click prices in the Berlin HVAC market. The first two months ran at a loss before the structure took hold.
Solution:
A locally optimized offer instead of generic ads, tight geo/postal-code targeting on the service area, and conversion tracking from day one. Click prices down substantially, qualified inquiries up.
Results:
Food-truck operator · ongoing management
Challenge:
Predictable booking and catering inquiries on a small local budget, without a big brand behind it.
Solution:
Local search and Maps presence, clean lead tracking, and continuous optimization of ads and keywords toward regional inquiries.
Results:
Real-estate agency · audit + profitable scaling
Challenge:
Existing account with unclear lead quality; the budget needed to be scaled up profitably without losing quality.
Solution:
First an audit (diagnosis), then execution: lead quality sharpened, campaign structure and tracking improved, and the budget scaled up under control and profitably.
Results:
Health coach · CPL turnaround
Challenge:
CPL sat at nearly €500. Poor tracking and an imprecise message were burning the budget.
Solution:
Tracking set up cleanly, messaging and audience match sharpened, and continuous optimization toward pre-qualified leads.
Results:
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