Google Ads Budget Calculator
How many clicks and leads will your budget deliver? Pick industry, budget and conversion rate: the calculator shows realistic ranges instead of wishful numbers.
Typical CPC: €1.50 – €4.00
Estimate based on the CPC ranges I see in my own DACH search campaigns. Actual numbers depend heavily on region, competition, seasonality and the quality of your account and website. This calculator is no substitute for an account analysis.
Management fee in addition to the ad budget, cancel monthly.
20 minutes, free: I run the numbers with your real data.
Add it to your website
The calculator is a genuinely useful tool for your readers: embed it for free via iframe on your site, blog or guide. The code carries a short, visible credit linking back to mjmads.com, that is all I ask for.
Free to embed, no sign-up, private and commercial sites alike. One condition: the credit line with the link to mjmads.com stays visible.
How accurate is the budget calculator?
It works with the CPC ranges I see in my own DACH search campaigns and deliberately returns ranges instead of point estimates. Your real costs depend on region, competition, seasonality and account quality. For reliable numbers I look at your industry and account in a free call.
What is the minimum Google Ads budget I need?
As a rule of thumb I recommend at least €1,000 media budget per month. Below that, the system collects too little data to optimise bids and audiences properly.
What does management cost on top of the budget?
My management tiers start at €1,000/month (up to €3,000 media budget), €1,500/month up to €10,000 and €3,000/month above, cancel monthly, no lock-in.