Google Ads Budget Calculator
What does Google Ads cost and how many clicks and leads will your budget deliver? Pick industry, budget and conversion rate: the calculator shows realistic ranges for clicks, leads and cost per lead instead of wishful numbers.
Typical CPC: €1.50 – €4.00
Estimate based on the CPC ranges I see in my own DACH search campaigns. Actual numbers depend heavily on region, competition, seasonality and the quality of your account and website. This calculator is no substitute for an account analysis.
On top of the ad budget. 3-month start phase (minimum term), then cancel monthly.
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Three steps, no black box
The calculator uses the CPC ranges per industry that I see in my own search campaigns in the DACH market. That is why it returns ranges on purpose, not point estimates.
- 01
Clicks: budget divided by cost per click
Your monthly budget divided by the low and the high CPC of the industry gives the range of clicks. With €2,000 and a CPC of €1.50 to €4.00 that is 500 to 1,333 clicks.
- 02
Leads: clicks times conversion rate
Clicks multiplied by your conversion rate give the leads. At 3%, 500 to 1,333 clicks become 15 to 40 leads per month.
- 03
Cost per lead: budget divided by leads
The budget divided by the leads shows what one lead costs you: here €50 to €133. Compare that number with the value of a new customer.
Add it to your website
The calculator is a genuinely useful tool for your readers: embed it for free via iframe on your site, blog or guide. The code carries a short, visible credit linking back to mjmads.com, that is all I ask for.
Free to embed, no sign-up, private and commercial sites alike. One condition: the credit line with the link to mjmads.com stays visible.
Frequently asked questions
How accurate is the budget calculator?
It works with the CPC ranges I see in my own DACH search campaigns and deliberately returns ranges instead of point estimates. Your real costs depend on region, competition, seasonality and account quality. For reliable numbers I look at your industry and account in a free call.
What is the minimum Google Ads budget I need?
As a rule of thumb I recommend at least €1,000 media budget per month. Below that, the system collects too little data to optimise bids and audiences properly.
What does management cost on top of the budget?
Ongoing management starts from €1,000/month, on top of the ad budget. The final fee depends on the scope of your account. 3-month start phase (minimum term), then cancel monthly.