Google Ads Budget Calculator
How many clicks and leads will your budget deliver? Pick industry, budget and conversion rate — the calculator shows realistic ranges instead of wishful numbers.
Typical CPC: €1.50 – €4.00
Estimate based on typical CPC ranges in DACH search. Actual numbers depend heavily on region, competition, seasonality and the quality of your account and website — this calculator is no substitute for an account analysis.
Management fee in addition to the ad budget, cancel monthly.
20 minutes, free — we run the numbers with your real data.
How accurate is the budget calculator?
It works with typical CPC ranges from DACH search and deliberately returns ranges instead of point estimates. Your real costs depend on region, competition, seasonality and account quality. For reliable numbers we look at your industry and account in a free call.
What is the minimum Google Ads budget I need?
As a rule of thumb we recommend at least €1,000 media budget per month. Below that, the system collects too little data to optimise bids and audiences properly.
What does management cost on top of the budget?
Our management tiers start at €1,000/month (up to €3,000 media budget), €1,500/month up to €10,000 and €3,000/month above — cancel monthly, no lock-in.