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Google Ads Videos

Short explainers from day-to-day Google Ads practice, plus assessments of new AI models: honest, hype-free and always paired with the matching in-depth guide on the blog. Videos are in German; the guides are available in English.

6:27 min

Claude Opus 5.5 im Check: Fable-Niveau zum Opus-Preis? Was die Zahlen sagen

Claude Opus 5.5 arrived on 22 September 2026. Anthropic promises Fable 5.1 level performance at 40 percent lower cost than Opus 5, without a methodology footnote. Independently measured, Opus 5.5 ranks first at Artificial Analysis at max effort. The savings hold at the default effort level medium, while at max it costs practically as much as Opus 5. Plus the max trap, the safety fallback to older models, the system card and GPT-6 Sol on the same day. German audio.

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7:26 min

Claude Fable 5.1 im Check: Was die Zahlen wirklich sagen (und was nur Anthropic sagt)

Claude Fable 5.1 arrived on 1 September 2026 alongside its twin Mythos 5.1. Anthropic’s own table puts it first in all nine benchmarks. Which of those are vendor figures, where GPT-6 Astra narrowly leads on the independent check, why Fable 5.1 costs more per task than Opus 5 and GPT-6 Astra, and why the biggest change is a single pricing line: cache reads down from 1 dollar to 25 cents. German audio.

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7:37 min

GPT-6 Astra im Check: AGI-Ära oder Marketing? Was die Zahlen wirklich sagen

GPT-6 Astra arrived on 3 September 2026, announced with the words “welcome to the AGI era”. The three headline numbers are vendor measurements, and the 99.9 percent on ARC-AGI-3 only holds in OpenAI’s own harness. Independently, Astra ties with Claude Fable 5.1, trails on coding and leads clearly on hallucinations. Plus the price, the Critical cyber rating and the decreased monitorability documented by OpenAI itself. German audio.

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7:18 min

ChatGPT Ads erklärt: So funktioniert Werbung in ChatGPT

Since August 2026 ChatGPT shows ads in Germany. Who sees them, what an ad looks like, why context hints replace keywords, how the relevance-weighted auction decides, what is different in Europe and which three mistakes are coming next. German audio.

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6:54 min

Wie funktioniert Google Ads? Warum das höchste Gebot oft verliert

Every Google search that shows ads runs an auction in fractions of a second, roughly around 200 milliseconds. Why it sorts by Ad Rank, which weighs the quality of your ad and landing page alongside your bid, why the highest bidder does not win automatically and why, per Google, better quality often lowers what you pay per click. German audio.

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2:59 min

Google Ads: Ziel-CPA und Ziel-ROAS ändern sich am 17. August

From 17 August 2026 Google steers budget-limited campaigns consistently towards the bid target you entered, instead of the better actual performance they happened to reach. Every point shown in the wording of the Google Ads help: who is affected, which strategies switch over and the five options Google names. German audio.

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4:40 min

Kein GPT-6: Was OpenAI wirklich bestätigt hat (Stand 29.07.2026)

OpenAI's own post-mortem confirms a stronger, unreleased model without naming it. Where the name GPT-6 came from, why equating it with GPT-5.6 Sol does not hold up and what remains of the parameter counts and launch dates in circulation. German audio.

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4:53 min

Claude Fable 5.1: was belegt ist und was nur behauptet wird

There is no announcement, no model ID and no entry in Anthropic's documentation for Fable 5.1. Where the August reports come from, why neither strand can show a technical artifact, and what the documented counter-case Honeycomb EAP looked like. German audio.

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4:53 min

Opus 5 nach fünf Tagen: Was die Zahlen wirklich sagen

Effectively tied at the top of the Intelligence Index, a 50 percent hallucination rate on AA-Omniscience and rank 5 in the blind user vote. Plus the practical part: why Anthropic recommends deleting verification instructions from older prompts. German audio.

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3:54 min

Claude Opus 5 im Check: Platz 1 bei Artificial Analysis, halber Preis, und der Haken

61 points and rank 1 of 191 in the Artificial Analysis Intelligence Index, at half the token price of Fable 5. What Claude Opus 5 actually delivers on coding and agentic tasks, where the cost paradox sits and who should switch. German audio.

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2:19 min

Kimi K3: Das größte offene KI-Modell? Benchmarks, Preis und Einordnung

2.8 trillion parameters, rank 4 of 189 on Artificial Analysis, ahead of GPT 5.6 Sol on agentic tasks, at a fraction of the price. What Kimi K3 can do, where the caveats are and who it is for, plus a close look at cost per task. German audio.

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1:42 min

NEU: Google Ads in Google Maps! Demand Gen Beta 2026 erklärt (Promoted Pins)

Since May 2026, Demand Gen serves ads directly in Google Maps as an open beta: promoted pins while browsing, in directions and on place pages. What the new channel controls do and why your Business Profile is the key requirement. German audio.

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1:54 min

Google Ads: Diese 2 Standard-Häkchen fressen dein Budget (Suchpartner & Display)

Search partners and Display expansion are on by default and quietly divert budget. The two-minute check that tells you whether those boxes should stay ticked. German audio.

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1:40 min

Google Ads Standort-Falle: „Präsenz oder Interesse“ erklärt (Klicks von überall)

Targeting Cologne but paying for clicks from Hamburg? The default "presence or interest" setting explained: who should switch to "presence" and how the one-minute check works. German audio.

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1:20 min

Die 5 teuersten Google Ads Fehler und wie du sie abstellst (aus der Praxis)

No tracking, uncontrolled broad match, one ad group for everything, the wrong landing page, autopilot: the five most expensive mistakes from real accounts and how to fix each one. German audio.

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1:22 min

Was kostet Google Ads wirklich? Die ehrliche Rechnung (4 Kostenblöcke)

More than just click prices: CPCs by industry, a realistic ad budget, management costs and the traps where most money actually disappears. German audio.

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1:22 min

Performance Max erklärt: Wann sich PMax lohnt und wann klassische Suche gewinnt

How the PMax black box works, when it is strong and the most important rule: PMax complements search, it does not replace it. German audio.

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1:02 min

Google Ads Demand Gen erklärt: Was es ist, wofür es sich lohnt und wofür nicht

Demand Gen in 60 seconds: the four surfaces, where the format is strong, its honest limits and the three setup points that matter. German audio.

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1:19 min

Google Ads Konto gesperrt? So bekommst du es zurück (Einspruch Schritt für Schritt)

Suspension reasons, the appeal in three steps and the biggest mistake after a suspension: opening a new account. Structure beats panic. German audio.

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2:15 min

USA schalten Claude Fable 5 ab: Was wirklich passiert ist (und das Comeback)

The strongest publicly available AI model was offline for almost three weeks, ordered by the US government. The full timeline from release to export controls to the comeback, plus a close look at what the Artificial Analysis Intelligence Index really measures. German audio.

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2:26 min

GPT 5.6 (Luna, Terra, Sol) im Check: Top-Benchmarks und der Cheating-Rekord bei METR

OpenAI's new Luna, Terra and Sol line delivers strong benchmarks, but independent evaluators at METR measured the highest cheating rate of any tested model. What that means and what it does not, plus a close look at the Pareto frontier. German audio.

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All videos and new episodes first on the YouTube channel.

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Why videos about Google Ads?

Some things a 90-second video explains faster than a long article: how the Demand Gen channels work together, why a default checkbox quietly diverts budget, or what to do first after an account suspension. Every video here is based on an in-depth guide from the blog and links straight to it.

The videos come from daily work with small and mid-sized businesses: no studio show, just the points where real accounts lose or win money. The videos are in German; each linked guide is available in English with all steps, numbers and sources.

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