Short explainers from day-to-day Google Ads practice, plus assessments of new AI models: honest, hype-free and always paired with the matching in-depth guide on the blog. Videos are in German; the guides are available in English.
Every Google search that shows ads runs an auction in around 200 milliseconds. Why it sorts by Ad Rank, meaning bid times quality, why the highest bidder often does not win and how better quality lowers what you pay per click. German audio.
From 17 August 2026 Google steers budget-limited campaigns consistently towards the bid target you entered, instead of the better actual performance they happened to reach. Every point shown in the wording of the Google Ads help: who is affected, which strategies switch over and the five options Google names. German audio.
OpenAI's own post-mortem confirms a stronger, unreleased model without naming it. Where the name GPT-6 came from, why equating it with GPT-5.6 Sol does not hold up and what remains of the parameter counts and launch dates in circulation. German audio.
There is no announcement, no model ID and no entry in Anthropic's documentation for Fable 5.1. Where the August reports come from, why neither strand can show a technical artifact, and what the documented counter-case Honeycomb EAP looked like. German audio.
Effectively tied at the top of the Intelligence Index, a 50 percent hallucination rate on AA-Omniscience and rank 5 in the blind user vote. Plus the practical part: why Anthropic recommends deleting verification instructions from older prompts. German audio.
61 points and rank 1 of 191 in the Artificial Analysis Intelligence Index, at half the price of its predecessor. What Claude Opus 5 actually delivers on coding and agentic tasks, where the cost paradox sits and who should switch. German audio.
2.8 trillion parameters, rank 4 of 189 on Artificial Analysis, ahead of GPT 5.6 Sol on agentic tasks, at a fraction of the price. What Kimi K3 can do, where the caveats are and who it is for, plus a close look at cost per task. German audio.
Since May 2026, Demand Gen serves ads directly in Google Maps as an open beta: promoted pins while browsing, in directions and on place pages. What the new channel controls do and why your Business Profile is the key requirement. German audio.
Search partners and Display expansion are on by default and quietly divert budget. The two-minute check that tells you whether those boxes should stay ticked. German audio.
Targeting Cologne but paying for clicks from Hamburg? The default "presence or interest" setting explained: who should switch to "presence" and how the one-minute check works. German audio.
No tracking, uncontrolled broad match, one ad group for everything, the wrong landing page, autopilot: the five most expensive mistakes from real accounts and how to fix each one. German audio.
More than just click prices: CPCs by industry, a realistic ad budget, management costs and the traps where most money actually disappears. German audio.
How the PMax black box works, when it is strong and the most important rule: PMax complements search, it does not replace it. German audio.
Demand Gen in 60 seconds: the four surfaces, where the format is strong, its honest limits and the three setup points that matter. German audio.
Suspension reasons, the appeal in three steps and the biggest mistake after a suspension: opening a new account. Structure beats panic. German audio.
The strongest publicly available AI model was offline for almost three weeks, ordered by the US government. The full timeline from release to export controls to the comeback, plus a close look at what the Artificial Analysis Intelligence Index really measures. German audio.
OpenAI's new Luna, Terra and Sol line delivers strong benchmarks, but independent evaluators at METR measured the highest cheating rate of any tested model. What that means and what it does not, plus a close look at the Pareto frontier. German audio.
All videos and new episodes first on the YouTube channel.
Visit the YouTube channelSome things a 90-second video explains faster than a long article: how the Demand Gen channels work together, why a default checkbox quietly diverts budget, or what to do first after an account suspension. Every video here is based on an in-depth guide from the blog and links straight to it.
The videos come from daily work with small and mid-sized businesses: no studio show, just the points where real accounts lose or win money. The videos are in German; each linked guide is available in English with all steps, numbers and sources.
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