Since when do ChatGPT Ads exist in Germany?

Ads have been running since 24 August 2026, self-service through the Ads Manager since 31 August 2026. According to the OpenAI Help Center, self-service is available in 63 countries in October 2026, including Germany, Austria, Switzerland and Poland. The condition: the company that advertises and gets billed is based in one of these countries.

Only users on the Free and Go plans, and only from age 18. Plus, Pro, Business, Enterprise and Edu stay ad-free.

What does a click in ChatGPT cost?

OpenAI publishes no list prices. You pay per 1,000 impressions or per click, also with the Conversions objective, each through an auction. For the start OpenAI recommends a maximum bid of 3 to 5 US dollars per click. Euro figures for Germany are not available yet.

Is there a minimum budget?

Yes. According to the OpenAI Help Center (as of October 2026), the minimum daily budget is €15 for accounts billed in euros, 65 PLN for accounts in złoty and 20 CHF for accounts in Swiss francs. The daily budget is a weekly average: up to twice as much on single days, never more than seven times across seven days.

How is ChatGPT Ads billed?

After delivery. For self-service accounts OpenAI charges your saved credit card once spend reaches a payment threshold, and at the latest at the end of the month. You never pay per conversion, not even with the Conversions objective. The media budget goes directly to OpenAI and does not run through my invoice.

How does targeting work without keywords?

Through Context Hints per ad group: you describe which problem your offer solves and when it helps. OpenAI matches that against the conversation context. These are not exact-match keywords and no guarantee for specific conversations.

Can I use remarketing or customer lists?

In the EEA and Switzerland not at the moment. OpenAI serves no personalised ads here, and according to its developer documentation Custom Audiences are not supported for campaigns targeting these countries.

How do I measure success?

Through the OpenAI Pixel and the Conversions API with standard events such as lead or purchase, plus UTM parameters for your analytics. The Ads Manager reports impressions, clicks, spend, CTR, cost per click and conversions.

Do ads influence what ChatGPT answers?

No. OpenAI separates ads and answer technically, labels them and lets advertisers shape, rank or change no answers.

Which industries are excluded?

Among others dating and adult, alcohol and tobacco, gambling, political advertising and counterfeits. Finance, health and legal are prohibited outside the US, for companies based outside the US just as much as for any delivery outside the US. Case-by-case approvals exist only in the US.

How fast are we live?

Usually within 7 days of the order and account access, provided OpenAI approves your ads.

What are Sponsored Agents, and can I book them?

Sponsored Agents are an ad format that lets people in ChatGPT chat with an AI representative of a business. OpenAI is testing the format as a limited alpha with selected advertisers in the US and is not accepting early access requests at the moment. What you can book today is the regular ad card.

What does a ChatGPT Ads agency do that I cannot do myself?

You can run the Ads Manager yourself, it is built for self-service. I take over the part that needs experience: the policy check before the first budget, pixel and Conversions API with consent, context hints built from real customer questions and the evaluation next to your Google Ads numbers. And you always talk to me directly.

ChatGPT Ads agency · directly with Mijo

ChatGPT Ads in Germany and Europe: advertise in ChatGPT, usually live in 7 days

Since 24 August 2026 ChatGPT serves ads in Germany too, and since 31 August companies can book them themselves. I set up the account, the tracking and your first campaigns, on the same price list as Google Ads.

Book a free intro call

20 min · Google Meet · directly with Mijo

Fixed prices · Usually live within 7 days.

ChatGPT

Ad previewExample

your-domain.com

My heating has stopped working. What can I check myself?

Check the water pressure, the fuse and the thermostat first. If that doesn't help, call an installer.

Yyour-domain.comSponsored

Emergency heating repair near you

Local specialists, request an appointment online.

Ad clearly labelled, answer untouched

Context HintsExample

Ad group: Emergency

Heating suddenly stops working
Looking for a local specialist

Quickstart

from €1,500

usually live in 7 days

Facts with sources

What is documented today, and where it comes from.

24 Aug 2026

Launch in Germany

Since that day ChatGPT also serves ads in Germany.

Source: HORIZONT

31 markets

European rollout

OpenAI expanded ChatGPT Ads to 31 European markets, with self-service in the Ads Manager since 31 August 2026.

Source: OpenAI

Free + Go

Who sees ads

Only these two plans get ads. Plus, Pro, Business, Enterprise and Edu stay ad-free.

Source: OpenAI

Around 20%

Queries with buying intent

That is how OpenAI ads lead David Dugan quantifies the share of ChatGPT queries with direct commercial intent.

Source: Marketing Dive, June 2026

What ChatGPT Ads are

Advertising where people prepare their decision

ChatGPT Ads are labelled ad cards below the answer. They show your name, your logo, a headline, text, an image and the link to your page. The answer itself stays untouched, OpenAI states that explicitly.

Context instead of keywords

Instead of search terms you provide Context Hints: short descriptions of when your offer helps. OpenAI matches them against the content of the running conversation.

A relevance-weighted auction

As with Google, the bid alone does not decide. OpenAI runs a relevance-weighted second-price auction, so strong ads and matching landing pages pay off directly.

No personalisation in Europe

In the EEA and Switzerland OpenAI uses no chat history and no stored memories at launch. What counts is the current topic, approximate location, device, time of day and language. Custom Audiences are not available here yet, which makes hints and creatives all the more important.

Platform status

ChatGPT Ads in Germany and Europe: where things stand in October 2026

OpenAI reshapes the platform almost every week. This is what is officially documented, each with a link to the source, so you do not have to plan on hearsay.

Last checked on 3 Oct 2026

Self-service in DACH and Poland
Available
DE · AT · CH · PL
Businesses from these countries book ChatGPT Ads themselves in the Ads Manager. What counts is where the company that advertises and receives the invoice is based. In total OpenAI currently lists 63 countries as available.
SourceAds Manager Availability(opens in a new tab)
Minimum daily budget
Per currency
€15 · PLN 65 · CHF 20
The daily budget is an average over seven days. On single days OpenAI may spend up to twice the amount, over the week never more than seven times.
SourceCreate Campaigns(opens in a new tab)
Billing
After delivery
CPM · CPC · oCPC · oCPM
You pay per 1,000 impressions or per click, even when the campaign optimises for conversions. OpenAI never bills per conversion. Self-service accounts pay by card, charged when a payment threshold is reached and at the latest at the end of the month.
SourceBilling & Payment(opens in a new tab)
New accounts
Home country first
Some new self-service accounts can only advertise in their own country at first. Other countries open up once identity verification is approved and enough budget has run in the home country. If you want to reach Austria or Poland from a German account, plan for that.
SourceCreate Campaigns(opens in a new tab)
Ad format
Live
A labelled card below the answer with name, logo, headline, text, image and link. Product ads from a feed are documented as a beta, but OpenAI has not yet confirmed whether they serve in Germany.
SourceAds in ChatGPT: The Basics(opens in a new tab)Create Campaigns from Product Feeds(opens in a new tab)
Sponsored Agents
Alpha test, US only
After clicking an ad, users chat with an AI representative of the business, labelled and kept separate from ChatGPT's answers. OpenAI is testing this with selected advertisers in the US and is not accepting early access requests at the moment.
SourceSponsored Agents in ChatGPT Ads(opens in a new tab)Reimagining advertising with AI(opens in a new tab)Read the article
AI tools in the Ads Manager
Rolling out
The Ads Manager suggests copy and images based on your landing page and campaign objective. If you opt in, headlines and descriptions are adapted to the conversation and translated into the user's language. I review such suggestions before launch like any other ad copy.
SourceReimagining advertising with AI(opens in a new tab)
HubSpot and Shopify
Partly
The HubSpot integration is available wherever ChatGPT Ads run, starting with Marketing Hub Free. The Help Center still lists the Shopify app for merchants in the US only, with more markets to follow shortly.
SourceChatGPT Ads in HubSpot(opens in a new tab)ChatGPT Ads for Shopify(opens in a new tab)

Eligibility

Who ChatGPT Ads can work for right now, and who not

Cleared first

Local services
Home and lifestyle
Travel and experiences
Digital products and education

Online shops: product feed campaigns are documented, the category approval depends on your assortment (home and lifestyle first).

Prohibited outside the US

Financial services
Health and medicine
Legal services

The ban applies to companies based outside the US and to any delivery outside the US, including by US companies. Case-by-case approvals exist only in the US.

Not allowed at the moment

Dating and adult
Alcohol and tobacco
Gambling
Political advertising
Counterfeits

In the first call I check whether your offer is eligible, before you spend a single euro.

Based on OpenAI ad policies, as of 10 September 2026

My assessment

Eligible does not mean worth it

Whether advertising in ChatGPT pays off for you depends less on your industry than on how your customers decide. This is how I sort it in the first call.

More likely worth it if

your customers compare and ask questions before they buy, for example with software, courses, travel or furnishings. That is exactly the phase OpenAI wants to reach with ads.
your landing page already answers the typical questions, because OpenAI takes it into account in the auction.
you can carry at least €15 a day for several weeks without cutting your Google Ads budget for it.
a pixel or the Conversions API is feasible on your site, so that enquiries count in the end, not just clicks.

Probably not yet if

you offer financial, health or legal services. Outside the US OpenAI currently does not allow these categories.
your Google Ads account is not yet reliably profitable. Then I start where people are already searching.
you need predictable enquiries within a few weeks. ChatGPT Ads are a beta, and OpenAI itself does not publish benchmarks yet.

For a first take without a call:

Start the ChatGPT Ads Check

Who does it

Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.

Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.

Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.

Mijo Jurisic

Process

How you usually go live in ChatGPT within 7 days.

Day 1
Intro call, eligibility, goal
I clarify with you whether your offer is eligible under the OpenAI ad policies, what the campaign is meant to achieve and which conversion event counts in the end. If your industry is excluded, such as finance, health or legal, you hear it here, not after the first budget.
Day 2 to 3
Account, billing, tracking
Ads Manager account and billing profile, OpenAI Pixel and Conversions API, event testing. Plus clearing the OAI-AdsBot and OAI-SearchBot crawlers on your site, without which OpenAI cannot assess your landing page.
Day 4 to 5
Context Hints, ad groups, creatives
The Context Hint map comes out of the questions your customers actually ask. Then ad groups, several headline and text variants, images and a landing page check, so ad and destination speak the same language.
Day 6
Your review and sign-off
You see every ad before launch, and we set budget and bids together. Change requests come in now, not later during the run.
Day 7
Launch and first read-out
The campaigns go live. The first evaluation follows after 7 days of runtime, because OpenAI steers the daily budget as a weekly average and single days say little.

Why me

Why a Google Ads specialist for ChatGPT Ads.

Familiar logic: the bid alone doesn't decide

If you understand the Google auction, you understand OpenAI's too. I have run Google Ads accounts for years. At Google, Ad Rank comes from your bid, ad and landing-page quality, Ad Rank thresholds, auction competitiveness, the search context and the expected impact of assets. According to OpenAI, ChatGPT Ads uses a relevance-weighted auction. In both cases the highest bid does not simply win.

Tracking first

Pixel, Conversions API, consent. Without clean measurement no platform can optimise. That is exactly my core work from Google Ads, and it transfers one to one.

Honest about a beta

OpenAI itself publishes no benchmarks yet. So I do not promise numbers, I run a test with clear stop and scale criteria, defined before the first budget goes out.

Fixed prices, no cut of your budget

You pay for work, not for your own media budget. No small print, no commission, no markup on the invoice from OpenAI.

Pricing

Fixed prices, the same as Google Ads.

Three formats: setup, ongoing management and audit. All prices net. The ad budget goes straight to OpenAI.

ChatGPT Ads Quickstart

from €1,500

One-off, usually live within 7 days. For starting from zero.

Ads Manager account and billing profile
OpenAI Pixel and Conversions API including consent wiring
Context Hint map built from your real customer questions
At least three ad groups with several headline and text variants
Launch on clicks, switch to conversion optimisation once signals arrive
Handover with documentation

Book a call about this package

ChatGPT Ads management

from €1,000/mo

3-month start phase (minimum term), then cancellable monthly.

Ongoing optimisation of Context Hints, bids and creatives
Look at spend and conversions, usually weekly
Monthly reporting in plain language
Cross-check against your Google Ads numbers
Adjustments with every platform update, the platform is in beta and moves fast

Book a call about this package

ChatGPT Ads audit

from €500

One-off, for existing accounts. Action list usually in 5 working days.

Structure and ad groups
Context Hints and bids
Tracking quality: pixel, Conversions API, events
Policy risks under the OpenAI ad policies
A concrete action list, usually within 5 working days

Book a call about this package

What is not included

You pay the ad budget directly to OpenAI, it does not run through my invoice, and I take no percentage of it. Landing pages and image production are separate, on request via web development.

Start phase

3 months (minimum term), then cancellable monthly.

Delivery time

Setup usually in 7 days · audit usually in 5 working days.

Ad budget

Goes straight to OpenAI, no percentages.

Client feedback

What clients write on Google

5.0 · 16 Google reviews

Google review

“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”

Google review

“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”

Google review

“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”

See all reviews on Google

What you will not get

What I do not do.

ChatGPT Ads is a beta. Here is what is being promised in this market right now, and what I do instead:

No promised numbers

OpenAI states itself that it has no performance benchmarks across advertisers, industries or campaign types. Anyone guaranteeing you CTR, CPC or conversion rates for ChatGPT Ads today made them up.

No cut of your budget

You pay a fixed price for work. Your media budget goes straight to OpenAI, I do not earn more when you spend more.

No OpenAI partner claim

There is no partner programme I belong to, and I do not pretend otherwise. I bring transferable experience from the Google Ads auction and from tracking.

No personalisation tricks

In the EEA and Switzerland OpenAI currently serves no personalised ads and supports no Custom Audiences there. Anyone selling you remarketing inside ChatGPT is selling something that does not exist here.

FAQ

Common questions about ChatGPT Ads.

Read on

ChatGPT Ads in depth

Each article covers one topic thoroughly, with sources. If you are new to the channel, start with the guide for Germany.

Look up and check

ChatGPT Ads CheckIs your offer allowed under the OpenAI policies?ChatGPT Ads vs. Google AdsAuction, targeting and measurement side by side.

Glossary

The terms that come up in the Ads Manager all the time:

By industry

ChatGPT Ads for your industry

Different industry, different conversations. For six industries you will find how people ask in ChatGPT, which context hints match and which mistakes tend to cost money.

Trades and local services

ChatGPT Ads for Trade Businesses

Open

Heating and plumbing

ChatGPT Ads for Heating and Plumbing

Open

Hotels and accommodation

ChatGPT Ads for Hotels and Accommodation

Open

Online academies and e-learning

ChatGPT Ads for Online Academies and Courses

Open

SaaS and software providers

ChatGPT Ads for SaaS and Software Providers

Open

E-commerce and online stores

ChatGPT Ads for Online Stores

Open

All industries at a glance

How it differs

What works differently in ChatGPT Ads than in Google Ads

Both channels are auctions, and still I plan them differently. These are the differences that matter most at the start.

Trigger: Google AdsA search query, steered through keywords and the search terms report.; ChatGPT AdsThe conversation context, steered through context hints. There are no exact match keywords.
Audiences in Europe: Google AdsCustomer lists and remarketing are possible with consent.; ChatGPT AdsNo personalised ads in the EEA and Switzerland. Custom audiences are not supported for these countries.
Billing: Google AdsMostly per click, depending on the campaign type also per 1,000 impressions.; ChatGPT AdsPer 1,000 impressions or per click. Never per conversion, even with a conversion goal.
Measurement: Google AdsGoogle tag, enhanced conversions and Consent Mode.; ChatGPT AdsOpenAI pixel and Conversions API. UTM parameters persist on the click.
Reporting: Google AdsEstablished reports with search terms and auction data.; ChatGPT AdsImpressions and clicks about every 15 minutes, spend with a 7 to 8 hour delay.
Track record: Google AdsFrom my practice: comparison values from many accounts and years.; ChatGPT AdsBeta. OpenAI does not yet publish benchmarks across industries or campaign types.

My approach: Google Ads stays the base for demand that already exists. I test ChatGPT Ads alongside it with its own budget and criteria agreed in advance for when we scale up or stop.

Read the full comparison

How they fit together

ChatGPT Ads complements Google Ads, it does not replace it

Both channels use the same landing pages, the same conversion event and the same question: what can a click carry? Running both from one place shows you which channel brings which customers.

See Google Ads management Open the click price calculator