ChatGPT Ads: live in 7 days, where your customers decide
Since 24 August 2026 ChatGPT serves ads in Germany too, and since 31 August companies can book them themselves. I set up the account, the tracking and your first campaigns, on the same price list as Google Ads.
Active Google Partner · fixed prices · live within 7 days.
Facts with sources
What is documented today, and where it comes from.
Since that day ChatGPT also serves ads in Germany.
Source: HORIZONT
OpenAI expanded ChatGPT Ads to 31 European markets, with self-service in the Ads Manager since 31 August 2026.
Source: OpenAI
Only these two plans get ads. Plus, Pro, Business, Enterprise and Edu stay ad-free.
Source: OpenAI
That is how OpenAI ads lead David Dugan quantifies the share of ChatGPT queries with direct commercial intent.
Source: Marketing Dive, June 2026
What ChatGPT Ads are
Advertising where people prepare their decision
ChatGPT Ads are labelled ad cards below the answer. They show your name, your logo, a headline, text, an image and the link to your page. The answer itself stays untouched, OpenAI states that explicitly.
Context instead of keywords
Instead of search terms you provide Context Hints: short descriptions of when your offer helps. OpenAI matches them against the content of the running conversation.
A relevance-weighted auction
As with Google, the bid alone does not decide. OpenAI runs a relevance-weighted second-price auction, so strong ads and matching landing pages pay off directly.
No personalisation in Europe
In the EEA and Switzerland OpenAI uses no chat history and no stored memories at launch. What counts is the current topic, approximate location, device, time of day and language. Custom Audiences are not available here yet, which makes hints and creatives all the more important.
Eligibility
Who ChatGPT Ads can work for right now, and who not
- Local services
- Home and lifestyle
- Travel and experiences
- Digital products and education
Online shops: product feed campaigns are documented, the category approval depends on your assortment (home and lifestyle first).
- Financial services
- Health and medicine
- Legal services
- Dating and adult
- Alcohol and tobacco
- Gambling
- Political advertising
- Counterfeits
In the first call I check whether your offer is eligible, before you spend a single euro.
Based on OpenAI ad policies, as of 31 August 2026
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Process
How you go live in ChatGPT within 7 days.
- Day 1
Intro call, eligibility, goal
We clarify whether your offer is eligible under the OpenAI ad policies, what the campaign is meant to achieve and which conversion event counts in the end. If your industry only runs after case-by-case approval, you hear it here, not after the first budget.
- Day 2 to 3
Account, billing, tracking
Ads Manager account and billing profile, OpenAI Pixel and Conversions API, event testing. Plus clearing the OAI-AdsBot and OAI-SearchBot crawlers on your site, without which OpenAI cannot assess your landing page.
- Day 4 to 5
Context Hints, ad groups, creatives
The Context Hint map comes out of the questions your customers actually ask. Then ad groups, several headline and text variants, images and a landing page check, so ad and destination speak the same language.
- Day 6
Your review and sign-off
You see every ad before launch, and we set budget and bids together. Change requests come in now, not later during the run.
- Day 7
Launch and first read-out
The campaigns go live. The first evaluation follows after 7 days of runtime, because OpenAI steers the daily budget as a weekly average and single days say little.
Why me
Why a Google Ads specialist for ChatGPT Ads.
The same logic: relevance times bid
If you understand the Google auction, you understand OpenAI's too. I have run Google Ads accounts for years as an active Google Partner, and ChatGPT Ads ranks ads on the same principle: relevance weights the bid.
Tracking first
Pixel, Conversions API, consent. Without clean measurement no platform can optimise. That is exactly my core work from Google Ads, and it transfers one to one.
Honest about a beta
OpenAI itself publishes no benchmarks yet. So I do not promise numbers, I run a test with clear stop and scale criteria, defined before the first budget goes out.
Fixed prices, no cut of your budget
You pay for work, not for your own media budget. No small print, no commission, no markup on the invoice from OpenAI.
Pricing
Fixed prices, the same as Google Ads.
Three formats: setup, ongoing management and audit. All prices net. The ad budget goes straight to OpenAI.
- Ads Manager account and billing profile
- OpenAI Pixel and Conversions API including consent wiring
- Context Hint map built from your real customer questions
- At least three ad groups with several headline and text variants
- Launch on clicks, switch to conversion optimisation once signals arrive
- Handover with documentation
- Ongoing optimisation of Context Hints, bids and creatives
- Weekly look at spend and conversions
- Monthly reporting in plain language
- Cross-check against your Google Ads numbers
- Adjustments with every platform update, the platform is in beta and moves fast
- Structure and ad groups
- Context Hints and bids
- Tracking quality: pixel, Conversions API, events
- Policy risks under the OpenAI ad policies
- A concrete action list within 5 working days
What is not included
You pay the ad budget directly to OpenAI, it does not run through my invoice, and I take no percentage of it. Landing pages and image production are separate, on request via web development.
3 months, cancellable monthly afterwards.
Setup in 7 days · audit in 5 working days.
Goes straight to OpenAI, no percentages.
What you will not get
What I do not do.
ChatGPT Ads is a beta. Here is what is being promised in this market right now, and what I do instead:
OpenAI states itself that it has no performance benchmarks across advertisers, industries or campaign types. Anyone guaranteeing you CTR, CPC or conversion rates for ChatGPT Ads today made them up.
You pay a fixed price for work. Your media budget goes straight to OpenAI, I do not earn more when you spend more.
There is no partner programme I belong to, and I do not pretend otherwise. My status is active Google Partner. What I bring is transferable auction and tracking experience.
In the EEA and Switzerland OpenAI serves no personalised ads at launch and supports no Custom Audiences there. Anyone selling you remarketing inside ChatGPT is selling something that does not exist here.
FAQ
Common questions about ChatGPT Ads.
How they fit together
ChatGPT Ads complements Google Ads, it does not replace it
Both channels use the same landing pages, the same conversion event and the same question: what can a click carry? Running both from one place shows you which channel brings which customers.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
View allHelpful Comparisons
View allIntro call
Your offer inside ChatGPT, before your competitor is.
A 20-minute intro call, after which you know whether ChatGPT Ads are open to you and what the start costs.
Free. No sales pressure. No promised numbers for a beta.