Analytics & Reporting
Google Ads KPIs: Which Metrics Actually Matter
Skip vanity metrics. Learn the 3 KPIs that drive profit: conversions, CPA, ROAS. Real benchmarks for e-commerce & B2B, plus how to optimize them.
16 min read
2 articles
Skip vanity metrics. Learn the 3 KPIs that drive profit: conversions, CPA, ROAS. Real benchmarks for e-commerce & B2B, plus how to optimize them.
Set up Google Ads conversion tracking properly. Conversion actions, GA4 integration, Enhanced Conversions, offline tracking—with setup steps and common fixes.