You have a team in-house. You just need the experienced head who'll say honestly what matters for the next 90 days.
Strategic consulting instead of monthly management — as sparring partner, reviewer, or escalation point. Mijo directly, on hourly or sprint basis.
First call free · honest assessment whether I'm the right fit.
Who does it
Mijo Jurisic — Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021 — self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024 — Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
What it looks like
Three typical consulting formats.
- Format 1
Strategy sprint (4 weeks)
Weekly 90-min calls + Slack/email support for a concrete initiative (e.g. new campaign, tracking restructure, platform expansion). Fixed scope, fixed price.
- Format 2
Monthly advisor (ongoing)
1 strategy call per month (60-90 min) + email support for open questions. Your team executes — I'm the external reviewer and sparring partner.
- Format 3
Ad-hoc hours
Book consulting hours as needed — no minimum quantity, no commitment. Ideal if you only need a second opinion 2-3 times per quarter.
What people book consulting for
Illustrative consulting scenarios.
Illustrative, anonymized consulting-engagement scenarios from practice — what the question was and how it played out.
| Industry | Format | What it was about | Outcome |
|---|---|---|---|
Change Management · 15-person consultancy 4 weeks Q4/2025 | Strategy sprint |
| Platform allocation Only GoogleGoogle + Bing productive |
E-Commerce · DTC brand Ongoing since Q1/2025 | Monthly Advisor |
| MoM sparring Solo specialist in-house+45% ROAS YoY |
Agency · 8 employees 12 mandates 2025 | Hour packs |
| Whitelabel backup Junior teamSenior reviews on complex accounts |
In-house team · finance services 6 weeks Q3/2025 | Strategy sprint |
| Audit + roadmap Stagnation 8 months+30% volume in Q4 |
Solo founder · online language school 5 calls 2025 | Ad-hoc |
| Decision sparring Learning phaseAccount built solo |
CMO · SME B2B Ongoing since Q2/2025 | Monthly Advisor |
| Strategic oversight External agency uncontrolledClear KPIs + reviews |
How consulting runs
Three principles, no slide decks.
Preparation
Before each call: you send the question, I look at the relevant data (15-30 min prep). Calls don't start with "tell me the situation again".
Direct output
Each call ends with concrete next steps (3-5 actions, prioritised). You get a written summary within 24h — nothing gets lost in the calendar.
Honest assessments
If I think your planned strategy won't work, I'll say so. If I don't know the answer, I say "I don't know" — and clarify it by the next call.
Pricing
Transparent. Three formats.
Hourly rate or sprint package — depending on how ongoing the consulting should be. First call always free.
- Hourly as needed
- Slack/email replies count
- No minimum commitment
- Ideal for 2-3 calls per quarter
- 1 strategy call (60-90 min)
- Email support between calls
- Monthly mini-report
- Cancellable monthly after 3 mo
- 4× 90-min strategy calls
- Slack/email support
- Written roadmap at the end
- 1 hour block of Q&A afterwards
What consulting is NOT
Consulting means strategy, reviews, sparring. Not: I log in and do the optimisation. If you want someone who works on the account weekly — book Google Ads management. Consulting is the format when you or your team handles the execution.
Free, 20 min — honest assessment whether I'm the right fit.
3 months minimum, then cancellable monthly.
Toggl reports available on request.
What you don't get
Anti-bullshit guarantee.
What others sell as "consulting" — and I explicitly don't do:
Strategy is 5 bullet points + decisions. Whoever needs 40 slides usually doesn't know what to recommend and camouflages with volume.
The first call IS the first call — not a hidden sales pitch. If after the call I say you don't need an agency, I mean it.
No "synergistic customer-centric performance funnel mapping" here. We talk about conversion paths, bid strategies and account structure — in plain language.
What works at one SaaS can be nonsense at a practice. Each consulting engagement adapts to your market and your team — not the other way around.
FAQ
Common consulting questions.
First call
20 minutes — we check the fit.
You briefly explain situation and question. I honestly say whether I'm the right fit or you need someone else. If it fits, we agree on a format — if not, the conversation hopefully helps anyway.
First call free. No hidden sales pitches.