Google review
“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”
Google Ads Consulting · Strategy & Sparring
Google Ads Consulting: honest senior sparring for your in-house team.
Strategic consulting instead of monthly management: as sparring partner, reviewer, or escalation point. Mijo directly, on hourly or sprint basis.
20 min · Google Meet · directly with Mijo
First call free · honest assessment whether I'm the right fit.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.
Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.
Mijo Jurisic
What it looks like
Three typical consulting formats.
- Format 1
Strategy sprint (4 weeks)
Usually weekly 90-min calls + Slack/email support for a concrete initiative (e.g. new campaign, tracking restructure, platform expansion). Fixed scope, fixed price.
- Format 2
Monthly advisor (ongoing)
Usually 1 strategy call per month (60-90 min) + email support for open questions. Your team executes. I'm the external reviewer and sparring partner.
- Format 3
Ad-hoc hours
Book consulting hours as needed: no minimum quantity, no commitment. Ideal if you only need a second opinion 2-3 times per quarter.
What people book consulting for
Illustrative consulting scenarios.
Illustrative consulting scenarios, not real client data: what the question is and how an engagement like this can run.
Illustrative scenariosChange Management · 15-person consultancy
Illustrative scenario- Format
- Strategy sprint
- What it was about
- In-house PPC manager
- Bing setup question
- Tracking architecture review
- Outcome
- Platform allocationOnly GoogleGoogle + Bing productive
E-Commerce · DTC brand
Illustrative scenario- Format
- Monthly Advisor
- What it was about
- PMax strategy reviews
- Feed optimisation
- Server-side migration
- Outcome
- MoM sparringSolo specialist in-house+45% ROAS YoY
Agency · 8 employees
Illustrative scenario- Format
- Hour packs
- What it was about
- Account audits for pitches
- Tracking setups outsourced
- Escalation point
- Outcome
- Whitelabel backupJunior teamSenior reviews on complex accounts
In-house team · finance services
Illustrative scenario- Format
- Strategy sprint
- What it was about
- Tracking restructure
- Smart Bidding strategy
- Seasonal planning
- Outcome
- Audit + roadmapStagnation 8 months+30% volume in Q4
Solo founder · online language school
Illustrative scenario- Format
- Ad-hoc
- What it was about
- Setup sanity check
- Scaling questions
- When does an agency make sense?
- Outcome
- Decision sparringLearning phaseAccount built solo
CMO · SME B2B
Illustrative scenario- Format
- Monthly Advisor
- What it was about
- Agency performance reviews
- Reporting logic
- Briefing quality
- Outcome
- Strategic oversightExternal agency uncontrolledClear KPIs + reviews
How consulting runs
Three principles in Google Ads consulting, no slide decks.
01
Preparation
Before each call: you send the question, I look at the relevant data (15-30 min prep). Calls don't start with "tell me the situation again".
02
Direct output
Each call ends with concrete next steps (3-5 actions, prioritised). You usually get a written summary within 24h. Nothing gets lost in the calendar.
03
Honest assessments
If I think your planned strategy won't work, I'll say so. If I don't know the answer, I say "I don't know", and clarify it by the next call.
Pricing
Three formats. Price agreed upfront.
Hourly rate or sprint package, depending on how ongoing the consulting should be. First call always free.
Ad-hoc hours
On request
Minimum booking: 2 hours
- Hourly as needed
- Slack/email replies count
- No minimum commitment
- Ideal for 2-3 calls per quarter
Monthly Advisor
On request
3 months minimum
- Usually 1 strategy call per month (60-90 min)
- Email support between calls
- Monthly mini-report
- 3-month start phase (minimum term), then cancellable monthly
Strategy Sprint
On request
4 weeks, fixed scope
- 4× 90-min strategy calls
- Slack/email support
- Written roadmap at the end
- 1 hour block of Q&A afterwards
What consulting is NOT
Consulting means strategy, reviews, sparring. Not: I log in and do the optimisation. If you want someone who usually works on the account weekly, book Google Ads management. Consulting is the format when you or your team handles the execution.
First call
Free, 20 min: honest assessment whether I'm the right fit.
Monthly Advisor
3-month start phase (minimum term), then cancellable monthly.
Hour tracking
Toggl reports available on request.
Client feedback
What clients write on Google
5.0 · 16 Google reviews
Google review
“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”
Google review
“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”
What you don't get
Anti-bullshit guarantee for Google Ads consulting.
What others sell as "consulting", and I explicitly don't do:
No 40-slide strategy decks
Strategy is 5 bullet points + decisions. Whoever needs 40 slides usually doesn't know what to recommend and camouflages with volume.
No sales calls disguised as consulting
The first call IS the first call, not a hidden sales pitch. If after the call I say you don't need an agency, I mean it.
No buzzword bingo
No "synergistic customer-centric performance funnel mapping" here. I talk about conversion paths, bid strategies and account structure, in plain language.
No generic industry templates
What works at one SaaS can be nonsense at a practice. Each consulting engagement adapts to your market and your team, not the other way around.
FAQ
Common questions before Google Ads consulting.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
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First call
20 minutes. We check the fit.
You briefly explain situation and question. I honestly say whether I'm the right fit or you need someone else. If it fits, we agree on a format, if not, the conversation hopefully helps anyway.
First call free. No hidden sales pitches.