Google Ads Consulting: you have a team in-house and just need the experienced head who'll say honestly what matters for the next 90 days.
Strategic consulting instead of monthly management: as sparring partner, reviewer, or escalation point. Mijo directly, on hourly or sprint basis.
First call free · honest assessment whether I'm the right fit.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
What it looks like
Three typical consulting formats.
- Format 1
Strategy sprint (4 weeks)
Weekly 90-min calls + Slack/email support for a concrete initiative (e.g. new campaign, tracking restructure, platform expansion). Fixed scope, fixed price.
- Format 2
Monthly advisor (ongoing)
1 strategy call per month (60-90 min) + email support for open questions. Your team executes. I'm the external reviewer and sparring partner.
- Format 3
Ad-hoc hours
Book consulting hours as needed: no minimum quantity, no commitment. Ideal if you only need a second opinion 2-3 times per quarter.
What people book consulting for
Illustrative consulting scenarios.
Illustrative consulting scenarios, not real client data: what the question is and how an engagement like this can run.
| Industry | Format | What it was about | Outcome |
|---|---|---|---|
Change Management · 15-person consultancy 4 weeks Q4/2025 | Strategy sprint |
| Platform allocation Only GoogleGoogle + Bing productive |
E-Commerce · DTC brand Ongoing since Q1/2025 | Monthly Advisor |
| MoM sparring Solo specialist in-house+45% ROAS YoY |
Agency · 8 employees 12 mandates 2025 | Hour packs |
| Whitelabel backup Junior teamSenior reviews on complex accounts |
In-house team · finance services 6 weeks Q3/2025 | Strategy sprint |
| Audit + roadmap Stagnation 8 months+30% volume in Q4 |
Solo founder · online language school 5 calls 2025 | Ad-hoc |
| Decision sparring Learning phaseAccount built solo |
CMO · SME B2B Ongoing since Q2/2025 | Monthly Advisor |
| Strategic oversight External agency uncontrolledClear KPIs + reviews |
How consulting runs
Three principles in Google Ads consulting, no slide decks.
Preparation
Before each call: you send the question, I look at the relevant data (15-30 min prep). Calls don't start with "tell me the situation again".
Direct output
Each call ends with concrete next steps (3-5 actions, prioritised). You get a written summary within 24h. Nothing gets lost in the calendar.
Honest assessments
If I think your planned strategy won't work, I'll say so. If I don't know the answer, I say "I don't know", and clarify it by the next call.
Pricing
Transparent. Three formats.
Hourly rate or sprint package, depending on how ongoing the consulting should be. First call always free.
- Hourly as needed
- Slack/email replies count
- No minimum commitment
- Ideal for 2-3 calls per quarter
- 1 strategy call (60-90 min)
- Email support between calls
- Monthly mini-report
- Cancellable monthly after 3 mo
- 4× 90-min strategy calls
- Slack/email support
- Written roadmap at the end
- 1 hour block of Q&A afterwards
What consulting is NOT
Consulting means strategy, reviews, sparring. Not: I log in and do the optimisation. If you want someone who works on the account weekly, book Google Ads management. Consulting is the format when you or your team handles the execution.
Free, 20 min: honest assessment whether I'm the right fit.
3 months minimum, then cancellable monthly.
Toggl reports available on request.
What you don't get
Anti-bullshit guarantee for Google Ads consulting.
What others sell as "consulting", and I explicitly don't do:
Strategy is 5 bullet points + decisions. Whoever needs 40 slides usually doesn't know what to recommend and camouflages with volume.
The first call IS the first call, not a hidden sales pitch. If after the call I say you don't need an agency, I mean it.
No "synergistic customer-centric performance funnel mapping" here. I talk about conversion paths, bid strategies and account structure, in plain language.
What works at one SaaS can be nonsense at a practice. Each consulting engagement adapts to your market and your team, not the other way around.
FAQ
Common questions before Google Ads consulting.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
View allHelpful Comparisons
View allFirst call
20 minutes. We check the fit.
You briefly explain situation and question. I honestly say whether I'm the right fit or you need someone else. If it fits, we agree on a format, if not, the conversation hopefully helps anyway.
First call free. No hidden sales pitches.