Tracking & Analytics

Conversion Tracking

In short

Conversion Tracking measures which clicks on your ads lead to valuable actions — purchases, inquiries, calls, or newsletter signups.

In-depth guideGoogle Ads Conversion Tracking: Setup GuideRead the article

What is Conversion Tracking?

Conversion Tracking is the technical foundation for any successful Google Ads campaign. Without it, you're flying blind.

Types of Conversions

Primary: Purchases, inquiries, bookings — actions that directly generate revenue
Secondary: Newsletter signups, PDF downloads — important intermediate steps
Offline: Phone calls, store visits — trackable via import or Google integration

Setup Methods

Google Tag Manager (recommended): Centrally manage tags, event-based tracking.

GA4 Import: Import GA4 events as conversions. Ideal if GA4 is already well configured.

Common Mistakes

Double tracking: Same conversion counted via multiple methods. Always check for duplicates.

Further resources

Frequently Asked Questions

Yes. Without it, Smart Bidding can't work and you can't measure which keywords are profitable. It's the most important foundation for successful Google Ads.

Related Services

Google Ads Management

Professional campaign management for maximum ROI.

SEA Management

Search engine advertising with data-driven strategies.

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Related Terms

Conversion Rate

Conversion Rate indicates what percentage of visitors complete a desired action — e.g. submitting an inquiry, making a call, or completing a purchase.

Cost per Acquisition (CPA)

CPA (Cost per Acquisition) indicates how much you pay on average to achieve one conversion — a purchase, inquiry, or signup.

Return on Ad Spend (ROAS)

ROAS shows how much revenue you generate per euro invested in Google Ads. A ROAS of 500% means: for every euro invested, you receive €5 in revenue back.

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