Conversion Tracking
Conversion Tracking measures which clicks on your ads lead to valuable actions: purchases, inquiries, calls, or newsletter signups.
What is Conversion Tracking?
Conversion Tracking is the technical foundation for any successful Google Ads campaign. Without it, you're flying blind.
Types of Conversions
- Primary: Purchases, inquiries, bookings. Actions that directly generate revenue
- Secondary: Newsletter signups, PDF downloads. Important intermediate steps
- Offline: Phone calls, store visits. Trackable via import or Google integration
Setup Methods
Google Tag Manager (recommended): Centrally manage tags, event-based tracking.
GA4 Import: Import GA4 events as conversions. Ideal if GA4 is already well configured.
Common Mistakes
Double tracking: Same conversion counted via multiple methods. Always check for duplicates.
Further resources
Frequently Asked Questions
Yes. Without it, Smart Bidding can't work and you can't measure which keywords are profitable. It's the most important foundation for successful Google Ads.
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Related Terms
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