Google Consent Mode and cookie banner set up cleanly, regardless of which CMP. I implement and configure so your Google Ads tracking keeps delivering usable signals despite GDPR.
Already have Cookiebot, Usercentrics or Borlabs? I get it productive and integrate Consent Mode v2 cleanly. Don't have anything yet? I bring the licence. Either way it runs: working, documented, transferable.
Delivery in 1-2 weeks · fixed price · CMP-agnostic.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Implementation process
Two weeks. CMP setup + tracking consent + handover.
- Week 1 · Day 1-3
Inventory + CMP choice
I map which tags + cookies + third-party scripts run on your site. If you already use a CMP (Cookiebot, Usercentrics, Borlabs, ...), I work with it. If not: I bring a licence or configure a free setup.
- Week 1 · Day 4-7
Banner config + Consent Mode v2
I configure the CMP to your tag landscape: categories (essential / statistics / marketing), texts, refusal logic. Google Consent Mode v2 activated in GTM. Tags adjusted to only fire on documented consent.
- Week 2
Test, launch + docs
QA with all consent combinations in preview mode. Live launch with 48h monitoring. Handover: CMP admin doc, tag overview, maintenance guide, privacy text suggestions for your lawyer.
Illustrative implementation setups
What I typically configure.
Illustrative Consent Mode scenarios, not real client data: which CMP is in use and what was problematic about it before.
| Industry | CMP | What was problematic | After implementation |
|---|---|---|---|
E-Commerce · fashion | Cookiebot |
| Marketing consent rate 47%63% |
Aesthetic clinic · premium Munich | Usercentrics |
| Consent Mode v2 active Not activeFully integrated |
Practice · multi-location | Borlabs Cookie |
| GDPR compliance No bannerCompliant live |
Coaching · online programme | Cookiebot |
| Conversion tracking Tags before consentCleanly gated |
Agency · whitelabel | Usercentrics |
| Multi-tenant support InconsistentStandardised |
Furniture manufacturer · DACH premium | Cookiebot + server-side |
| Statistics consent rate 24%58% |
How I implement
Google Consent Mode, CMP-agnostic. Three principles.
Classification first
Every tag, every cookie, every third-party script gets a category: essential / statistics / marketing. Only then do I configure the banner. Whoever skips this builds a banner that doesn't know what to gate.
Banner respects user choice
Refuse button equally prominent as accept. No dark patterns. But: properly polished UI, consent rate doesn't drop from clarity, it drops from ugly banners. Configurable in any major CMP.
Google Consent Mode v2 properly implemented
Conversion Modelling active, without tags firing before consent. On refusal, aggregation runs instead of 0% data. Regardless of CMP, the GTM logic behind it is always the same.
Fixed price
Project-based. Two tiers.
Delivery in 1-2 weeks. CMP choice free: I work with your existing or bring a licence. Handover documentation included.
- Tag classification
- CMP configuration
- Google Consent Mode v2
- Handover doc
- Audit existing setup
- Migration/setup plan
- Multi-domain configuration
- Handover doc + Q&A call
What may additionally apply
If you don't have a CMP yet: optional licence via me from €15/month (Cookiebot Small) or €0 for Borlabs Free on WordPress. If you keep an existing CMP: no additional licence costs from me. I don't do legal advice. Your lawyer signs off the texts.
Fixed price after briefing, payment before project start.
1-2 weeks from briefing.
Free: your existing or licence via me.
What you don't get
Anti-bullshit guarantee for Google Consent Mode.
What's wrong in the consent market, and I explicitly don't do:
Cookiebot, Usercentrics, Borlabs, Iubenda, Klaro, custom. All satisfy GDPR + Consent Mode v2. I recommend based on your platform, budget, and existing tool contracts. Not based on commission.
Hide the refuse button, accept in bright green, refuse in mouse-grey small. I don't configure such tricks, even if they raise consent rate short-term. First, unethical; second, GDPR-challengeable.
I give privacy text suggestions based on common practice. Your lawyer signs off. If you don't have one, I recommend a GDPR-focused lawyer.
Some CMPs' auto-block mechanisms are blanket, can suffocate legitimate tags. I do hand-built: each tag explicitly assigned, no auto-blocking voodoo.
FAQ
Common questions before the Google Consent Mode setup.
Deepen Your Knowledge
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View allSetup briefing
30 minutes. We clarify CMP + scope.
You explain platform, current setup (if any), tag landscape. I recommend which CMP fits your case and deliver a fixed-price offer within 48h after receiving all necessary info. If your current setup is fine, I'll tell you that too.
Fixed price after briefing. CMP choice free.