Google review
“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”
Consent Mode & Cookie Banner · Implementation
Google Consent Mode: usable signals despite GDPR, with any CMP.
Already have Cookiebot, Usercentrics or Borlabs? I get it productive and integrate Consent Mode v2 cleanly. Don't have anything yet? I bring the licence. Either way it runs: working, documented, transferable.
20 min · Google Meet · directly with Mijo
Delivery usually in 1-2 weeks · fixed price · CMP-agnostic.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.
Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.
Mijo Jurisic
Implementation process
Usually two weeks. CMP setup + tracking consent + handover.
- Week 1 · Day 1-3
Inventory + CMP choice
I map which tags + cookies + third-party scripts run on your site. If you already use a CMP (Cookiebot, Usercentrics, Borlabs, ...), I work with it. If not: I bring a licence or configure a free setup.
- Week 1 · Day 4-7
Banner config + Consent Mode v2
I configure the CMP to your tag landscape: categories (essential / statistics / marketing), texts, refusal logic. Google Consent Mode v2 activated in GTM. Tags adjusted to only fire on documented consent.
- Week 2
Test, launch + docs
QA with all consent combinations in preview mode. Live launch with 48h monitoring. Handover: CMP admin doc, tag overview, maintenance guide, privacy text suggestions for your lawyer.
Illustrative implementation setups
What I typically configure.
Illustrative Consent Mode scenarios, not real client data: which CMP is in use and what was problematic about it before.
Illustrative scenariosE-Commerce · fashion
Illustrative scenario- CMP
- Cookiebot
- What was problematic
- Banner copy off-putting
- Refuse button hidden
- Auto-block too aggressive
- After implementation
- Marketing consent rate47%63%
Aesthetic clinic · premium Munich
Illustrative scenario- CMP
- Usercentrics
- What was problematic
- Banner too aggressive
- Refuse button hidden
- Tracking active anyway
- After implementation
- Consent Mode v2 activeNot activeFully integrated
Practice · multi-location
Illustrative scenario- CMP
- Borlabs Cookie
- What was problematic
- No consent in place
- Google Tag without consent
- Privacy notices missing
- After implementation
- GDPR complianceNo bannerCompliant live
Coaching · online programme
Illustrative scenario- CMP
- Cookiebot
- What was problematic
- Tags fired before consent
- Cookie banner without effect
- Form tracking ungated
- After implementation
- Conversion trackingTags before consentCleanly gated
Agency · whitelabel
Illustrative scenario- CMP
- Usercentrics
- What was problematic
- Multi-tenant setup chaotic
- Per-brand config missing
- High update effort
- After implementation
- Multi-tenant supportInconsistentStandardised
Furniture manufacturer · DACH premium
Illustrative scenario- CMP
- Cookiebot + server-side
- What was problematic
- Banner wording off-putting
- Dark patterns present
- Mobile UX broken
- After implementation
- Statistics consent rate24%58%
How I implement
Google Consent Mode, CMP-agnostic. Three principles.
01
Classification first
Every tag, every cookie, every third-party script gets a category: essential / statistics / marketing. Only then do I configure the banner. Whoever skips this builds a banner that doesn't know what to gate.
02
Banner respects user choice
Refuse button equally prominent as accept. No dark patterns. But: properly polished UI, consent rate doesn't drop from clarity, it drops from ugly banners. Configurable in any major CMP.
03
Google Consent Mode v2 properly implemented
Conversion Modelling active, without tags firing before consent. On refusal, aggregation runs instead of 0% data. Regardless of CMP, the GTM logic behind it is always the same.
Fixed price
Project-based. Two tiers.
Delivery usually in 1-2 weeks. CMP choice free: I work with your existing or bring a licence. Handover documentation included.
Standard implementation
On request
one-time
Rec. for: single-domain, clear tag landscape, existing CMP
- Tag classification
- CMP configuration
- Google Consent Mode v2
- Handover doc
Complex / multi-domain
On request
one-time
Rec. for: multi-domain, migration between CMPs, e-com with marketing toggle
- Audit existing setup
- Migration/setup plan
- Multi-domain configuration
- Handover doc + Q&A call
What may additionally apply
If you don't have a CMP yet: optional licence via me from €7/month (Cookiebot Premium Lite, up to 50 subpages) or from €49/year for Borlabs Cookie on WordPress (vendor prices excl. VAT, as of 09/2026). If you keep an existing CMP: no additional licence costs from me. I don't do legal advice. Your lawyer signs off the texts.
Project price
Fixed price after briefing, payment before project start.
Delivery time
Usually 1-2 weeks from briefing.
CMP choice
Free: your existing or licence via me.
Client feedback
What clients write on Google
5.0 · 16 Google reviews
Google review
“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”
Google review
“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”
What you don't get
Anti-bullshit guarantee for Google Consent Mode.
What's wrong in the consent market, and I explicitly don't do:
No "only one CMP works" sales pitch
Cookiebot, Usercentrics, Borlabs, Iubenda, Klaro, custom. All satisfy GDPR + Consent Mode v2. I recommend based on your platform, budget, and existing tool contracts. Not based on commission.
No dark patterns
Hide the refuse button, accept in bright green, refuse in mouse-grey small. I don't configure such tricks, even if they raise consent rate short-term. First, unethical; second, GDPR-challengeable.
No legal advice
I give privacy text suggestions based on common practice. Your lawyer signs off. If you don't have one, I recommend a GDPR-focused lawyer.
No auto-block without configuration
Some CMPs' auto-block mechanisms are blanket, can suffocate legitimate tags. I do hand-built: each tag explicitly assigned, no auto-blocking voodoo.
FAQ
Common questions before the Google Consent Mode setup.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
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Setup briefing
30 minutes. We clarify CMP + scope.
You explain platform, current setup (if any), tag landscape. I recommend which CMP fits your case and deliver a fixed-price offer usually within 48h after receiving all necessary info. If your current setup is fine, I'll tell you that too.
Fixed price after briefing. CMP choice free.