Google Ads Training: want your team to optimise campaigns themselves? I coach 1-2 days online, hands-on with your account.
Done-with-you instead of done-for-you. Live workshop via Google Meet: no pre-baked slide-deck webinar, but interactive on your real account. After 2 days your team can launch campaigns, understand bid strategies, and make optimisation decisions with reason.
Online · 1-2 days · max. 6 participants · recording included.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Workshop process
Two days. From auction mechanics to live-launched campaign.
- Day 1 · Morning
Foundation
Auction mechanics, Quality Score, match types, account structure principles. No slides. We work on your real account and discover the levers live. Q&A built in throughout.
- Day 1 · Afternoon
Tracking & bidding
Demystifying conversion tracking, understanding Smart Bidding strategies, audience logic, negative-list hygiene. Practical exercise: each participant optimises one area of the account and presents.
- Day 2
Setup + launch
Together we build a new campaign from scratch: keyword research, ad copy, bid setup, geo-targeting. End: campaign live, your team has done the whole process themselves.
Illustrative workshops
Who typically books.
Illustrative training scenarios, not real client data: team size, format, main learning topics.
| Industry | Format | Main topics | Outcome |
|---|---|---|---|
E-Commerce · 4-person team | 2 days online |
| In-house capability External agencyIn-house takeover |
Online yoga studio · 2-person team | 1 day online |
| Self-reliance Save on agencySolo optimisation |
Agency junior team · 6 people | 2 days online |
| Senior skill lift Junior levelSenior level |
Practice marketing · 1 person | 1 day online |
| DIY capability NothingSolo launch |
In-house team · DACH SME | 2 days online |
| Strategy layer Pure executionStrategy + execution |
Diet programme · online solo coach | 1 day online + Q&A |
| Solo account setup Learning via YouTubeStructured knowledge |
How I coach
Three principles in the Google Ads training, no standard curriculum.
On your account, not examples
I don't use demo accounts or slide cases. Your real account is the workshop. What we discover, we also optimise. By the end, not only the knowledge but also the account is better.
Hands-on instead of theory dumping
Max 30% theory delivery, 70% working together. Participants come with questions from their day-to-day. We solve them live. Recording shared for review.
Clear learning goals per day
Before the workshop we define 3-5 concrete learning goals ("team can write RSAs independently", "team understands PMax strategy"). At the end we check against the goals, no vague "that was interesting" workshops.
Fixed price
Two formats. Clear learning goals.
Online via Google Meet. Max. 6 participants per workshop for real hands-on. Recording + slide collection included.
- 6h online, max. 4 participants
- Hands-on on your account
- Recording + slide collection
- 30-day Slack support afterwards
- 2× 6h online, max. 6 participants
- Hands-on + launch of a real campaign
- Recording + detailed workbook
- 60-day Slack support afterwards
Optional
After the workshop a follow-up quarterly check can be booked (€500/quarter): I review the account, give feedback on your optimisations, answer new questions. Optional and ad-hoc.
Online via Google Meet, max. 6 participants.
4-6 weeks lead time recommended for planning.
Read access to your Google Ads account, list of learning goals.
What you don't get
Anti-bullshit guarantee for the Google Ads training.
What others sell as "training", and I don't:
Whoever needs 80 slides has no substance to deliver. I do max 30% theory, rest hands-on. Slides as a collection are available afterwards, but not the main delivery format live.
Demo accounts distort reality. We work on your real account. What we optimise stays optimised after the workshop. No "OK, now you in the live account, good luck".
With more than 6 participants it becomes a lecture. I deliberately limit. Everyone gets a word, everyone gets answers to their specific questions.
I don't issue fancy printed certificates. What matters: your team can optimise themselves afterwards. I check that against the defined learning goals at the end of Day 2.
FAQ
Common questions before the Google Ads training.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
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View allDiscovery call
30 minutes. We scope the workshop.
You explain team size + prior knowledge + learning goals. I say whether 1-day or 2-day fits, suggest date slots and send the pre-workshop questionnaire. If your use case fits consulting better, I'll say so too.
Fixed price after scope. Max. 6 participants. Online.