Google review
“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”
Google Ads Training · Online Workshop
Google Ads Training: your team learns on its own account in 1-2 days.
Done-with-you instead of done-for-you. Live workshop via Google Meet: no pre-baked slide-deck webinar, but interactive on your real account. After 2 days your team can usually launch campaigns, understand bid strategies, and make optimisation decisions with reason.
20 min · Google Meet · directly with Mijo
Online · 1-2 days · max. 6 participants · recording included.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.
Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.
Mijo Jurisic
Workshop process
Two days. From auction mechanics to live-launched campaign.
- Day 1 · Morning
Foundation
Auction mechanics, Quality Score, match types, account structure principles. No slides. We work on your real account and discover the levers live. Q&A built in throughout.
- Day 1 · Afternoon
Tracking & bidding
Demystifying conversion tracking, understanding Smart Bidding strategies, audience logic, negative-list hygiene. Practical exercise: each participant optimises one area of the account and presents.
- Day 2
Setup + launch
Together we build a new campaign from scratch: keyword research, ad copy, bid setup, geo-targeting. End: campaign live, your team has done the whole process themselves.
Illustrative workshops
Who typically books.
Illustrative training scenarios, not real client data: team size, format, main learning topics.
Illustrative scenariosE-Commerce · 4-person team
Illustrative scenario- Format
- 2 days online
- Main topics
- Shopping setup
- PMax strategy
- Feed optimisation
- Outcome
- In-house capabilityExternal agencyIn-house takeover
Online yoga studio · 2-person team
Illustrative scenario- Format
- 1 day online
- Main topics
- Search setup
- Conversion tracking
- Lead-magnet optimisation
- Outcome
- Self-relianceSave on agencySolo optimisation
Agency junior team · 6 people
Illustrative scenario- Format
- 2 days online
- Main topics
- Account-audit skills
- Tracking setups
- Escalation logic
- Outcome
- Senior skill liftJunior levelSenior level
Practice marketing · 1 person
Illustrative scenario- Format
- 1 day online
- Main topics
- Local setup
- Call tracking
- Geo strategy
- Outcome
- DIY capabilityNothingSolo launch
In-house team · DACH SME
Illustrative scenario- Format
- 2 days online
- Main topics
- Quarterly planning
- Seasonal strategy
- Multi-platform logic
- Outcome
- Strategy layerPure executionStrategy + execution
Diet programme · online solo coach
Illustrative scenario- Format
- 1 day online + Q&A
- Main topics
- Auction mechanics
- Bid strategies
- Cost control on tight budget
- Outcome
- Solo account setupLearning via YouTubeStructured knowledge
How I coach
Three principles in the Google Ads training, no standard curriculum.
01
On your account, not examples
I don't use demo accounts or slide cases. Your real account is the workshop. What we discover, we also optimise. By the end, not only the knowledge but also the account is better.
02
Hands-on instead of theory dumping
Max 30% theory delivery, 70% working together. Participants come with questions from their day-to-day. We solve them live. Recording shared for review.
03
Clear learning goals per day
Before the workshop we define 3-5 concrete learning goals ("team can write RSAs independently", "team understands PMax strategy"). At the end we check against the goals, no vague "that was interesting" workshops.
Fixed price
Two formats. Clear learning goals.
Online via Google Meet. Max. 6 participants per workshop for real hands-on. Recording + slide collection included.
1-Day Workshop
On request
workshop
Recommended for: small teams (1-3 people), clear learning focus, refresher
- 6h online, max. 4 participants
- Hands-on on your account
- Recording + slide collection
- 30-day Slack support afterwards
2-Day Workshop
On request
workshop
Recommended for: mixed teams (3-6 people), broader spectrum (setup to optimisation)
- 2× 6h online, max. 6 participants
- Hands-on + launch of a real campaign
- Recording + detailed workbook
- 60-day Slack support afterwards
Optional
After the workshop a follow-up quarterly check can be booked: I review the account, give feedback on your optimisations, answer new questions. Optional and ad-hoc.
Format
Online via Google Meet, max. 6 participants.
Scheduling
4-6 weeks lead time recommended for planning.
What you need
Read access to your Google Ads account, list of learning goals.
Client feedback
What clients write on Google
5.0 · 16 Google reviews
Google review
“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”
Google review
“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”
What you don't get
Anti-bullshit guarantee for the Google Ads training.
What others sell as "training", and I don't:
No 80-slide curriculum
Whoever needs 80 slides has no substance to deliver. I do max 30% theory, rest hands-on. Slides as a collection are available afterwards, but not the main delivery format live.
No pre-baked demo accounts
Demo accounts distort reality. We work on your real account. What we optimise stays optimised after the workshop. No "OK, now you in the live account, good luck".
No 30-person webinars
With more than 6 participants it becomes a lecture. I deliberately limit. Everyone gets a word, everyone gets answers to their specific questions.
No certificate theatre
I don't issue fancy printed certificates. What matters: your team can optimise themselves afterwards. I check that against the defined learning goals at the end of Day 2.
FAQ
Common questions before the Google Ads training.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
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Workshop briefing
30 minutes. We scope the workshop.
You explain team size + prior knowledge + learning goals. I say whether 1-day or 2-day fits, suggest date slots and send the pre-workshop questionnaire. If your use case fits consulting better, I'll say so too.
Fixed price after scope. Max. 6 participants. Online.