Why not just Google Ads tracking alone?

If you only run Google Ads and nothing else, that's often enough. But once you add Meta, LinkedIn, or TikTok, you have 3 parallel tracking systems that don't talk to each other. A centralised custom GTM container fixes that.

What's the difference from the Google Ads tracking sub-service?

The sub-service is Google-Ads-specific (GTM + Consent Mode v2 for the Google platform). This main service is platform-agnostic. I build tracking architecture serving GA4 + Google + Meta + LinkedIn + TikTok. Larger scope, higher price.

Do I really need server-side?

Not everyone. Server-side pays off for: e-com with long conversion paths, iOS share over 40%, multi-domain setups, or when privacy/compliance is central. For simple lead-gen sites, custom GTM browser-side usually suffices.

What does server-side hosting cost?

Cloud Run or similar: typically €15-40/month at moderate traffic. At high traffic also €50-100. You pay directly to Google Cloud / AWS, not me. I help with setup and cost monitoring.

Can my team maintain it themselves?

Yes, that's explicitly the goal. Handover doc includes tag map, naming convention, maintenance guide, what shouldn't be touched. Most routine adjustments are doable by someone with GTM basics in 30 min.

What if I already use Cookiebot/Usercentrics?

Keep it. I integrate the existing CMP into the new tracking stack. If you want to switch, I do the migration as add-on (€500-€1,500 by complexity).

Website Tracking · Main Service

Clean tracking architecture across all platforms: Google Ads, Meta, LinkedIn, TikTok. Server-side when it counts.

Standard tracking loses 25-45% of your conversions in practice: through iOS-14, cookie consent refusals, cross-device gaps. I build platform-agnostic architecture that delivers clean data back to all ad systems: Smart Bidding, Performance Max, lookalikes all work again with real signals.

Discovery call · 30 min · fixed-price offer within 48h after receiving all necessary info.

Who does it

Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.

Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.

MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.

— Mijo Jurisic

Three typical mandates

From audit to server-side architecture.

Format 1
Tracking audit
Inventory: which platforms track already, where data is lost, which conversions are double-counted. Output: 8-area audit report with prioritised fixes. €700 fixed price, 5 working days.
Format 2
Multi-platform setup
Full build across all relevant platforms: GTM, GA4, Google Ads Enhanced Conversions, Meta Conversions API, LinkedIn Insight Tag, TikTok Pixel + Events API. Including Consent Mode v2 + handover docs. 3-4 weeks delivery.
Format 3
Server-side architecture
When browser tracking isn't enough: server-side container (Cloud Run), iOS-14 loss recovery, cross-device identifier stitching, first-party data pipelines. 4-6 weeks, for e-com + complex funnels.

Illustrative tracking projects

What I typically build.

Illustrative, anonymized tracking scenarios from practice: what was missing before and how much conversion data I recovered.

Industry	Format	Before setup	After setup
E-Commerce · fashion DTC Q1/2026	Server-side / 5 weeks	Browser-only tracking iOS-14 gaps 38% Meta CAPI not active	Conversions recovered 62%94%
B2B services · SaaS comparison platform Q4/2025	Multi-platform / 4 weeks	Only GA4 LinkedIn pixel misconfigured TikTok tracking never activated	Platforms clean 1 of 44 of 4
Practice · multi-location Q3/2025	Audit + setup / 3 weeks	Call conversions lost Location attribution missing GA4 default setup	Call tracking captured 0%100%
Coaching · online programme Q2/2025	Server-side / 4 weeks	Webinar funnel untracked Upsell conversions duplicated Refunds unassigned	Funnel steps visible 3 of 88 of 8
Insurance broker · DACH Q3/2025	Multi-platform / 3 weeks	Form submits deduplicated Phone calls unattributed Cross-domain stitching	Cost-per-Lead accuracy ±42% drift±9% drift
Pharma OTC · healthcare brand Q1/2026	Server-side / 6 weeks	Healthcare policy risks Consent refusals 71% Brand-safe setup	Compliance + performance Tracking inactiveLive, audit-proof

Three principles

Platform-agnostic, cleanly documented.

Classification first

I map every tag, cookie, third-party script before configuring. Only then do we talk banner copy or server-side. 80% of bad tracking setups skip this step.

Custom over templates

Hand-built GTM architecture with consistent naming convention. No auto-track templates that look like much but deliver data garbage. Your team can maintain it later. That's the explicit goal.

Server-side where it pays off

Server-side isn't for everyone. I build it for e-com, long conversion paths, apps with iOS share >40%, multi-domain setups. For simple lead-gen sites, custom GTM browser-side often suffices.

Pricing

Three tiers: audit, setup, architecture.

Fixed price per mandate. Payment before project start. Handover documentation always included.

Tracking audit

€700

One-off, 5 working days. Recommended for existing setups suspected of data loss

8-area audit report
Platform coverage check
Prioritised fix list
30-min walkthrough call

Multi-platform setup

€2,500

Project, 3-4 weeks. Recommended for fresh build across 2-4 ad platforms

GTM + GA4 + 3-4 ad platforms
Consent Mode v2 clean
Enhanced Conversions / CAPI
Handover doc + 60-min walkthrough

Server-side architecture

€4,000

Project, 4-6 weeks. Recommended for e-com, iOS recovery, cross-device, multi-domain

Server-side container (Cloud Run)
Cross-device identifier stitching
First-party data pipelines
Handover doc + 90-min walkthrough

What's not included

External hosting costs (Cloud Run: typically €15-40/mo) are not in the fixed price. Ongoing maintenance optional as retainer from €300/month, or your team takes over with the handover doc.

Project

Fixed price with clear scope.

Delivery time

Audit 5 days · Setup 3-4 wks · Server-side 4-6 wks.

Payment

In full before project start.

What you don't get

Anti-bullshit guarantee.

What's standard in the tracking market, and I explicitly don't do:

No "100% iOS recovery" promise

Anyone promising that is lying or ignoring Apple's privacy limits. Realistic is 25-40% recovery via server-side; more isn't honest.

No vendor lock-in

I recommend GTM (free) + custom setup, not Tealium / Adobe Launch / Segment. If you switch later, the architecture is portable.

No "GA4 is enough"

GA4 is a reporting tool, not a conversion-tracking layer. Anyone selling GA4 as a complete tracking solution hasn't understood it.

No auto-track-mode voodoo

GTM's auto-track templates fill the account with meaningless events. I build hand-crafted with clear logic, even though more initial effort.

FAQ

Common tracking setup questions.

Discovery call

30 minutes. We scope the setup.

You explain platform stack, conversion paths, current data-loss suspicions. I say which tier fits (audit / setup / server-side) and deliver a fixed-price offer within 48h after receiving all necessary info. If your current setup is fine, I'll tell you that too.

Book discovery call Request via WhatsApp Request via email

5.0 · 17 reviews on Google

Fixed price after briefing. No tag-manager lock-ins.