Tracking & Analytics
Consent Mode v2: Why It's Required & How to Set It Up
Consent Mode v2 explained: why EEA advertisers need it, an honest Basic vs. Advanced comparison, and step-by-step setup via CMP + Google Tag Manager.
12 min read
2 articles
Consent Mode v2 explained: why EEA advertisers need it, an honest Basic vs. Advanced comparison, and step-by-step setup via CMP + Google Tag Manager.
Why client-side tracking is becoming increasingly incomplete and how server-side tagging (sGTM) helps. Architecture, costs, Enhanced Conversions, Consent Mode v2, and common mistakes.