6 articles
Having Google Ads set up: a checklist for account, tracking, keywords and handover, the warning signs of a weak setup, and who owns the account afterwards.
Google Ads conversions dropped? First separate a measurement problem from a real decline, then check tracking, consent, bids, budget, auction and account.
ChatGPT has been showing ads in Germany since 24 August 2026. What OpenAI documents: format, auction, bidding, tracking and ad policies.
No measurement, no optimisation. How to set up the OpenAI pixel, the standard events and the conversions API for ChatGPT Ads properly.
Why client-side tracking is getting more incomplete and how server-side tagging (sGTM) helps: architecture, costs, Consent Mode v2 and common mistakes.
How to set up Google Ads conversion tracking: conversion types, Google tag, GA4 import, offline sales and enhanced conversions after the 2026 update.
