Tag

Quality Score

2 articles

Google Ads Strategy

The Google Ads Auction: Who Wins and Who Pays What

In around 200 milliseconds Google decides which ad sits on top. How Ad Rank and Quality Score settle the auction, and why the better advertiser pays less.

August 25, 2026

7 min read

Mijo Jurisic

Google Ads Optimization

Improve Google Ads Quality Score: From 3/10 to 9/10

Increase Quality Score = lower CPCs + better ad position. Practical guide with 12 immediately actionable strategies for higher Quality Scores.

January 23, 2026

15 min read

Mijo Jurisic