5 articles
Google Ads conversions dropped? First separate a measurement problem from a real decline, then check tracking, consent, bids, budget, auction and account.
From August 17, 2026 Google aligns budget-limited campaigns with a Target CPA, ROAS or CPC more closely with the set target. What I would check first.
Which attribution model counts conversions how, and why Google Ads and GA4 never show the same numbers. Consequences for budget and bidding.
How to profitably use AI-powered bidding strategies, automated campaign types, and machine learning in Google Ads.
Manual CPC vs. Smart Bidding vs. Target ROAS: Learn which strategy works when. Includes decision framework + real performance examples.
