Ad Extensions (Assets)
Ad Extensions (now called "Assets") are additional information that expand your ad: sitelinks, phone numbers, location, ratings, and more.
What are Ad Extensions?
Ad Extensions (renamed "Assets" in 2023) expand your text ads with additional information and links. They make your ad bigger, more prominent, and more clickable — at no extra cost.
Key Extension Types
- Sitelinks: Additional links to subpages
- Callouts: Short text highlights (e.g., "Free Consultation")
- Structured Snippets: Categorized information
- Call Extension: Phone number directly in the ad
- Location: Address and map link
- Price: Price list with services and costs
Why You Should Use All Extensions
Ads with extensions have 10-15% higher CTR. They also factor into Ad Rank — more extensions can improve your position without increasing bids.
Pro Tip: Set up at least sitelinks, callouts, and structured snippets. These three cost nothing extra and almost always improve performance.
Further resources
Frequently Asked Questions
No, ad extensions are free. You only pay the normal CPC when someone clicks. Extensions just make your ad bigger and more informative.
Related Terms
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