Remarketing / Retargeting
Remarketing shows ads specifically to people who have already visited your website. This keeps you top of mind and brings potential customers back.
What is Remarketing?
Remarketing (also called retargeting) shows ads to users who have already visited your website. If someone visits your service page but doesn't inquire, they'll see your ads on other websites, YouTube, or in Google Search over the following days and weeks.
Why Remarketing is So Effective
Most visitors don't convert on their first visit. On average, a user needs 3-7 touchpoints with a brand before taking action.
- Remarketing campaigns often have 2-3x higher conversion rates
- CPCs are typically 30-50% cheaper
- You can create different ads for different visitor segments
Remarketing Strategies
Standard Remarketing: Show display ads across the Google network.
RLSA: Adjust Search campaign bids for previous visitors.
Pro Tip: Exclude existing customers from remarketing lists.
Further resources
Frequently Asked Questions
Recommended duration depends on the buying cycle. For services: 30-60 days. For high-value products: 60-90 days. For impulse buys: 7-14 days.
Related Comparisons
Google Ads vs. Facebook Ads: Search Intent or Audience?
Google Ads vs. Facebook Ads compared: targeting, costs, strengths, and when each platform delivers more results.
Google Ads vs. LinkedIn Ads: What really performs in B2B?
Google Ads vs. LinkedIn Ads B2B comparison: targeting precision, realistic CPL, sales-cycle fit, and when each platform actually delivers pipeline.
Google Ads vs. Instagram Ads: Search Intent or Discovery?
Google Ads or Instagram Ads? Comparison of search intent and discovery advertising for lead generation and e-commerce: strengths, weaknesses, combination.
Server-Side vs. Client-Side Tracking: What Do You Need?
Server-side or client-side tracking? Comparison of data quality, effort, costs, and consent reality, and when switching is really worth it.
Search Campaigns vs. Display Campaigns: Intent or Reach?
Search campaigns or display campaigns in Google Ads? Comparison of search intent and reach, typical use cases, and why the order matters.
Google Ads vs. YouTube Ads: Search or Video, What Fits?
Search ads capture active demand, YouTube ads create it. Comparison of intent, funnel stage, creative effort, and measurability, honestly assessed.
Google Ads vs. TikTok Ads: Which Platform Fits You?
Google Ads for lead gen and SMBs, TikTok for young audiences and e-commerce? Comparison of intent, audiences, creative requirements, and measurability.
Landing Page vs. Homepage: Where Should Your Ads Lead?
Dedicated landing page or simply link the homepage? Why specific destination pages typically convert better, and when the homepage actually suffices.
Demand Gen vs. Performance Max: Which Campaign for What?
Demand Gen and Performance Max are often confused. Where the two automated campaign types run, what they aim for, and when each makes sense.
Related Terms
Direct contact with Mijo
Ready for real results?
Let's be direct.
No sales pitch, no pressure: just an honest assessment of whether and how Google Ads can work for your business.
Phone
+48 574 751 177Address
Olszanska 7, 31-513 Kraków, Polen
Availability
Mon-Fri: 9:00 AM - 6:00 PM
Book a discovery call
Pick a time that fits. The calendar shows my live availability.
You talk directly with Mijo: no account manager.