Remarketing / Retargeting
Remarketing shows ads specifically to people who have already visited your website. This keeps you top of mind and brings potential customers back.
What is Remarketing?
Remarketing (also called retargeting) shows ads to users who have already visited your website. If someone visits your service page but doesn't inquire, they'll see your ads on other websites, YouTube, or in Google Search over the following days and weeks.
Why Remarketing is So Effective
Most visitors don't convert on their first visit. On average, a user needs 3-7 touchpoints with a brand before taking action.
- Remarketing campaigns often have 2-3x higher conversion rates
- CPCs are typically 30-50% cheaper
- You can create different ads for different visitor segments
Remarketing Strategies
Standard Remarketing: Show display ads across the Google network.
RLSA: Adjust Search campaign bids for previous visitors.
Pro Tip: Exclude existing customers from remarketing lists.
Further resources
Frequently Asked Questions
Recommended duration depends on the buying cycle. For services: 30-60 days. For high-value products: 60-90 days. For impulse buys: 7-14 days.
Related Comparisons
Related Terms
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