Display Network
The Google Display Network (GDN) spans over 2 million websites, apps, and videos where you can show image and text ads.
What is the Google Display Network?
The GDN is a network of 2+ million websites offering ad space via Google AdSense. Unlike Search, you reach users who aren't actively searching for your product.
When to Use Display
- Remarketing: Re-engage website visitors — most profitable Display strategy
- Brand awareness: Reach new audiences with visual ads
- Promotions: Communicate seasonal offers broadly
Targeting Options
Audiences, placements, topics, and custom segments available.
Pro Tip: Start with Remarketing — highest conversion rate in Display because you're targeting people who already know your business.
Further resources
Frequently Asked Questions
Yes, especially Remarketing. You target users who already visited your website. It's affordable and effective, even with small budgets from $5-10 per day.
Related Comparisons
Related Terms
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