Google review
“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”
Google Ads Whitelabel · For Agencies & Consultants
Google Ads Whitelabel for agencies: senior execution under your brand.
You're a web agency, SEO agency, consultant or in-house team and you need Google Ads as a service, but don't want to hire your own specialist. I deliver audit, setup, management or tracking under your brand. Your client notices nothing. Your margin stays with you.
20 min · Google Meet · directly with Mijo
NDA by default · no direct communication with your client · fixed prices per service.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.
Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.
Mijo Jurisic
Three whitelabel formats
Depending on how deep I go in.
- Format 1
Whitelabel audit (one-off)
You sell audits to your clients. I deliver the audit report under your brand: your logo, your wording standards, your Slack/email channel. Delivery usually within 5 working days. No contact with your client needed.
- Format 2
Whitelabel setup (project)
You win a client with Google Ads as part of your deal. I set up the account, tracking, campaign structure. You handle briefing and handover. Fixed price by complexity. You mark up freely.
- Format 3
Whitelabel management (retainer)
You sell monthly Google Ads management. I do the execution. You do the account management. Monthly report under your brand. Slack channel with you, not with your client. Start by agreement, depending on my current capacity.
Illustrative white-label scenarios
How it looks in practice.
Illustrative whitelabel scenarios, not real client data: which agency can work with me in which format and what comes out of it.
Illustrative scenariosWeb agency · 12 employees
Illustrative scenario- Format
- Management retainer
- What partners had before
- No in-house specialist
- Client requests passed on
- Margins lost
- With whitelabel setup
- Google Ads client base0 clients14 clients
SEO agency · DACH
Illustrative scenario- Format
- Audit + setup
- What partners had before
- SEO clients asked about ads
- External agency recommended
- Cross-sell potential wasted
- With whitelabel setup
- Margins per mandate0% (referred)30-45%
Solo consultant · strategy
Illustrative scenario- Format
- Audit (whitelabel)
- What partners had before
- Couldn't deliver tech depth
- Audit as lead magnet missing
- Discovery calls stalled
- With whitelabel setup
- Service expansionOnly strategy decksAudits as add-on
Web agency · WordPress focus
Illustrative scenario- Format
- Setup projects
- What partners had before
- Sites went live without tracking
- Clients did ads themselves (badly)
- Margins on the table
- With whitelabel setup
- Setup bundle salesSite launch without adsSite + ads setup bundle
In-house team · mid-market brand
Illustrative scenario- Format
- Management backup
- What partners had before
- Vacation/illness critical
- Complex strategies stalled
- Reviews missing
- With whitelabel setup
- Escalation capacity1 PPC manager soloSenior backup + reviews
Performance agency · scaling
Illustrative scenario- Format
- Tracking setups
- What partners had before
- In-house tracking specialist overloaded
- Setups delayed client onboarding
- Server-side missing internally
- With whitelabel setup
- Tracking backlog3 months backlog2 weeks delivery
How whitelabel runs
Four principles for Google Ads whitelabel, otherwise it doesn't work.
01
Strict no-contact
I never speak directly with your client. You brief me, I deliver to you, you pass on. NDA by default. If your client asks "who actually does this", the answer is "my team".
02
Branding 100% yours
Reports, audit PDFs, email templates: all carry your logo, your wording, your colours. I deliver white-format templates you adopt as final. Templates adjusted during onboarding to your brand guidelines.
03
Clear pricing logic
You know my fixed prices upfront, mark up freely. I never communicate prices directly to your client. If you charge €X and I cost €Y, then (X-Y) is your margin and that's fine with me.
04
Slack/Notion workflow
I work on your Slack or Notion (or mine, if you prefer). No email back-and-forth, no PDF reports via drag&drop. Real-time updates, documented, findable.
Whitelabel pricing
Fixed prices. You mark up freely.
Three formats. We agree the start of a management retainer based on my current capacity, other formats can be booked ad hoc.
Whitelabel audit
On request
One-off, delivery usually within 5 working days
- 8-area audit under your brand
- Whitelabel PDF (your logo)
- 30-min walkthrough for you
- Brief to your client as a template
Whitelabel setup
On request
Project, usually 2-3 weeks delivery
- Account setup + tracking + campaigns
- Handover docs to you
- Slack onboarding with your team
- Setup price by complexity
Whitelabel management
On request
Per client, 3 mo minimum
- Ongoing execution under your brand
- Monthly whitelabel report
- Slack channel with you only
- Start agreed around my capacity
Onboarding for new partners
On onboarding: 1 strategy call (90 min) for your service definition, brand-guidelines handover, pricing negotiation per format. One-time onboarding fee, credited against the first shared mandate.
NDA
By default, bilateral.
Mgmt start
By agreement, depending on current capacity.
Partner fit
I only take on as many partners as I can look after properly myself.
Client feedback
What clients write on Google
5.0 · 16 Google reviews
Google review
“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”
Google review
“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”
What you don't get
Anti-bullshit guarantee for whitelabel partners.
What many whitelabel providers do differently, and I explicitly don't:
No client poaching
I never contact your client directly. Not even "for verification". Not even "after contract end". The NDA forbids it anyway, and it's simply not my business model.
No brand mixing
Reports show your logo, not mine. Email footers have your address, not mine. If you want, you can mention me as "implementation partner", but default is 100% white.
No hidden price discrimination
You pay the same fixed prices my direct clients would pay, no artificial "whitelabel surcharges". Your margin comes from your sales understanding, not from my price structures.
No "I deliver everything"
I only take on as many whitelabel partners as I can look after properly myself. If your pipeline grows too fast, I say so early and plan capacity with you rather than lose quality.
FAQ
What agencies ask before Google Ads whitelabel.
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Whitelabel first call
20 min. We check the fit.
You describe agency model, client base, planned service expansion. I honestly say whether whitelabel partnership makes sense or you need someone else (or your own hire).
NDA by default. I look after every partner myself.