Google Ads Whitelabel for agencies: senior-level execution under your brand, with your reporting, no junior switch with the client.
You're a web agency, SEO agency, consultant or in-house team and you need Google Ads as a service, but don't want to hire your own specialist. I deliver audit, setup, management or tracking under your brand. Your client notices nothing. Your margin stays with you.
NDA by default · no direct communication with your client · fixed prices per service.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Three whitelabel formats
Depending on how deep I go in.
- Format 1
Whitelabel audit (one-off)
You sell audits to your clients. I deliver the audit report under your brand: your logo, your wording standards, your Slack/email channel. 5 working days delivery. No contact with your client needed.
- Format 2
Whitelabel setup (project)
You win a client with Google Ads as part of your deal. I set up the account, tracking, campaign structure. You handle briefing and handover. Fixed price by complexity. You mark up freely.
- Format 3
Whitelabel management (retainer)
You sell monthly Google Ads management. I do the execution. You do the account management. Monthly report under your brand. Slack channel with you, not with your client. Reserved slots per quarter.
Illustrative whitelabel partnerships
How it looks in practice.
Illustrative whitelabel scenarios, not real client data: which agency can work with me in which format and what comes out of it.
| Partner type | Format | What partners had before | With whitelabel setup |
|---|---|---|---|
Web agency · 12 employees Ongoing since Q3/2024 | Management retainer |
| Google Ads client base 0 clients14 clients |
SEO agency · DACH 8 mandates 2025 | Audit + setup |
| Margins per mandate 0% (referred)30-45% |
Solo consultant · strategy 5 audits 2025 | Audit (whitelabel) |
| Service expansion Only strategy decksAudits as add-on |
Web agency · WordPress focus 11 setups 2025 | Setup projects |
| Setup bundle sales Site launch without adsSite + ads setup bundle |
In-house team · mid-market brand Ongoing since Q1/2025 | Management backup |
| Escalation capacity 1 PPC manager soloSenior backup + reviews |
Performance agency · scaling 9 setups Q4/2025-Q1/2026 | Tracking setups |
| Tracking backlog 3 months backlog2 weeks delivery |
How whitelabel runs
Four principles for Google Ads whitelabel, otherwise it doesn't work.
Strict no-contact
I never speak directly with your client. You brief me, I deliver to you, you pass on. NDA by default. If your client asks "who actually does this", the answer is "my team".
Branding 100% yours
Reports, audit PDFs, email templates: all carry your logo, your wording, your colours. I deliver white-format templates you adopt as final. Templates adjusted during onboarding to your brand guidelines.
Clear pricing logic
You know my fixed prices upfront, mark up freely. I never communicate prices directly to your client. If you charge €X and I cost €Y, then (X-Y) is your margin and that's fine with me.
Slack/Notion workflow
I work on your Slack or Notion (or mine, if you prefer). No email back-and-forth, no PDF reports via drag&drop. Real-time updates, documented, findable.
Whitelabel pricing
Fixed prices. You mark up freely.
Three formats. For management retainer I reserve capacity per quarter, limited slots. Other formats bookable ad-hoc.
- 8-area audit under your brand
- Whitelabel PDF (your logo)
- 30-min walkthrough for you
- Brief to your client as a template
- Account setup + tracking + campaigns
- Handover docs to you
- Slack onboarding with your team
- Setup price by complexity
- Ongoing execution under your brand
- Monthly whitelabel report
- Slack channel with you only
- Reserved slot capacity
Onboarding for new partners
On onboarding: 1 strategy call (90 min) for your service definition, brand-guidelines handover, pricing negotiation per format. One-time onboarding fee €500 (credited against the first shared mandate).
By default, bilateral.
Limited capacity per quarter.
I take max. 8-10 active whitelabel partners.
What you don't get
Anti-bullshit guarantee for whitelabel partners.
What many whitelabel providers do differently, and I explicitly don't:
I never contact your client directly. Not even "for verification". Not even "after contract end". The NDA forbids it anyway, and it's simply not my business model.
Reports show your logo, not mine. Email footers have your address, not mine. If you want, you can mention me as "implementation partner", but default is 100% white.
You pay the same fixed prices my direct clients would pay, no artificial "whitelabel surcharges". Your margin comes from your sales understanding, not from my price structures.
I take max. 8-10 active whitelabel partners. If your pipeline grows too fast, I communicate that early, and work on capacity planning with you rather than lose quality.
FAQ
What agencies ask before Google Ads whitelabel.
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View allWhitelabel first call
20 min. We check the fit.
You describe agency model, client base, planned service expansion. I honestly say whether whitelabel partnership makes sense or you need someone else (or your own hire).
NDA by default. Currently max. 8-10 active partners.