AI pragmatically implemented: Performance-Marketing AI + LLM workflows. No hype, no 6-month strategy deck.
Mijo's been actively working with AI since 2022, from the GPT-3 API through the first Midjourney releases to today's multi-model practice. This entire site was built with modern coding agents (Claude Code, Cursor, Antigravity & co). Same hands-on knowledge now for SME marketing teams: AI creative generation, Smart Bidding optimisation, custom GPTs for workflow automation, EU AI Act compliance setup.
First call 30 min · honest about what's worth it and what isn't.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Three formats
From audit to ongoing advisory.
- Format 1
AI audit for marketing stack
Inventory: which tools does your team use, where does AI integration pay off, what's hype. Output: ROI-prioritised roadmap with concrete tool recommendations. €700 fixed price, 5 working days.
- Format 2
Implementation sprint
4-week sprint for concrete delivery: building a Custom GPT, setting up workflow automation, AI creative pipeline, or LLM tool integration into your CRM/CMS. Fixed price by scope.
- Format 3
Monthly Advisor (AI)
Ongoing AI strategy advisory for marketing teams: monthly strategy call + Slack support + vendor reviews + EU AI Act updates. For teams continuously rolling AI initiatives.
Illustrative AI scenarios
What typically comes out.
Illustrative, anonymized AI consulting scenarios from practice: use case, tool stack, outcome.
| Industry | Use case | Before AI setup | After sprint |
|---|---|---|---|
E-Commerce · fashion DTC Sprint Q4/2025 | Ad-creative pipeline |
| Creative production cost €2,400/mo external€600/mo internal |
B2B services · SaaS sales Sprint Q3/2025 | Custom GPT · sales notes |
| Time for call notes 45 min/call8 min/call |
Agency · whitelabel Sprint Q1/2026 | Audit + internal tools |
| Workflow automation 0 automated12 workflows live |
Coaching · content producer Sprint Q3/2025 | Content repurposing |
| Posts from long-form 3 posts/webinar18 posts/webinar |
Healthcare · telemedicine platform Audit Q4/2025 | Compliance audit |
| EU AI Act readiness Unclear, 0%Mapping done |
Tax advisory · SME Sprint Q1/2026 | Document classification |
| Client doc processing manual, 2h/clientsemi-auto 20 min |
Three principles
ROI-first, no AI theatre.
ROI before tool choice
I start with the concrete use case, not "which AI platform should we buy". If ROI isn't clear, no tool comes in. 60% of AI initiatives fail because they're tool-first instead of outcome-first.
Build vs. buy
Some use cases need custom GPTs or own API integration, others are solved better by €20/mo SaaS tools. I honestly recommend what fits your volume, and where vendor lock-in lurks.
EU AI Act built in
In force since August 2024, strict from 2026. I build use cases classified from the start (low-risk / limited-risk / high-risk), no rework when audits come.
Pricing
Three formats: audit, sprint, advisor.
Hourly rate, sprint package or monthly subscription. First call always free.
- Marketing stack audit
- Use-case prioritisation (ROI)
- Build-vs-buy tool recommendation
- 30-min walkthrough
- 4× 90-min working sessions
- Tool setup + configuration
- Handover doc for your team
- 30-day Slack support afterwards
- Monthly strategy call
- Slack support for tool questions
- Vendor reviews + recommendations
- EU AI Act updates
What's not included
Tool licences (OpenAI API, Claude API, Midjourney etc.) are not in the price. You pay vendors directly. I help with selection + setup. Custom software development beyond sprint scope is a separate web-dev mandate.
Free, 30 min: honest assessment whether AI solves your problem.
3 months minimum, then cancellable monthly.
Compliance check built in by default on every mandate.
What you don't get
Anti-bullshit guarantee.
What's currently standard in the AI consulting market, and I explicitly don't:
AI makes teams more efficient, not redundant. Anyone selling you "AI transformation" that saves 30% headcount either lied or has unrealistic assumptions. I talk about concrete workflows, not headcount reduction.
Some agencies sell €10k solutions that at their core are a ChatGPT API call. I honestly say when custom code pays off and when €20/mo SaaS suffices.
I get no commissions from OpenAI, Anthropic, Microsoft, or other AI vendors. Recommendations are independent. You pay me for advice, not affiliate links.
Strategy is 5 bullet points + decisions. Whoever needs 6 months for AI strategy without concrete delivery is selling theatre. Audit is 5 days, implementation 4 weeks.
FAQ
Common AI consulting questions.
First call
30 minutes. We check the use case.
You explain business model + current marketing stack + AI ideas. I honestly say what's worth it, what's hype, which tier fits. If AI isn't your main problem right now, I'll tell you that too.
Free. No sales pressure. No vendor bias.
Hands-On Tool Stack
What I actually run daily, incl. Alpha & Beta.
Active AI practice since 2022: from GPT-3 through the first Midjourney releases to today's multi-model reality. Over 2 billion tokens burned. Active alpha & beta tester: trying new models before they officially launch. Recommendations per use case, not per favourite vendor.
LLM Models · Production
Alpha & Beta · Pre-Release
Code Agents
Image Generation
Video Generation
Voice & TTS
Local LLM Infrastructure
No commissions, no vendor partnerships. If a €20/mo SaaS suffices, I say so, even if it means fewer consulting hours for me. If a pre-release model solves your use case better than the official release, I say that too.