What do you need to start?

Read-only access to your Google Ads account (invite an email or manager-account link), optionally GA4 read access for conversion-path analysis. Setup takes under 30 seconds.

Can my current provider see you were in the account?

Yes, in the account's change history. But I only do read-only access. I change nothing without your explicit approval.

What if the findings say you can't help?

I'll tell you that too. Some accounts are already cleanly set up and don't need an agency, then I'll recommend your in-house team or current provider continues, rather than swapping someone out.

Can I get just the audit without a walkthrough call?

Yes. Just flag PDF-only delivery when you enquire and we settle the price individually. In my experience the bigger part of the insights only surfaces in the walkthrough, where you can ask directly. I recommend the call.

Do you do competitor analysis?

On the enterprise audit yes. I analyse the top 5 competitors in your market (visible ads, landing pages, bid aggression). Not in scope for mini/standard, but can be requested as an add-on.

What if I want management after the audit?

Then we talk separately. The audit costs nothing extra if you book afterwards. I deduct the audit fee from the first management month. But only if YOU want it, no pressure.

Google Ads Audit · One-Off

Google Ads Audit: usually within 5 working days you know where your budget burns.

A standalone audit: no sales funnel, no "the actual fix costs €X/month after this". You get a concrete task list and an honest assessment. What you do with it is up to you.

Book a free intro call

20 min · Google Meet · directly with Mijo

Usually 5 working days delivery · fixed price · no follow-on contract required.

Audit report

Google Ads accountExample

your-domain.com

FindingArea

Critical

Conversion tracking

Purchases counted twice

High

Search terms

Negative list empty

Medium

Account structure

Brand and non-brand mixed

Medium

Bid strategy

Smart Bidding on unreliable data

Ads

RSAs with enough variants

DeliveryDay 5 · report call

Prioritised actions

1
Fix double-counted conversions
Impact high · effort low
2
Add negative keywords
Impact high · effort medium
3
Split brand and non-brand
Impact medium · effort medium

Fixed price

from €500

one-off · usually 5 working days

Who does it

Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.

Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.

Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.

Mijo Jurisic

How it runs

Usually 5 working days. From read-only access to task list.

Day 1
Setup & data pull
You grant read-only access to Google Ads (+ GA4 if available). I start the 90-day data pull and check account hygiene first.
Days 2-4
Deep audit
Account structure, conversion tracking, search-term waste, quality-score distribution, bid strategy, competition. Each area with concrete findings, not generic recommendations.
Day 5
Report call + delivery
30-min call: I walk you through the top findings, you ask questions. Afterwards you get a PDF with the full task list, prioritised by impact and effort.

Illustrative audit findings

What typically comes out.

Illustrative audit scenarios, not real client data: what is typically missing or broken in accounts like these, and how much monthly savings potential that would represent.

Illustrative scenarios

Pharma OTC · Healthcare distribution
Illustrative scenario
Media budget
€11,000/mo
What the audit found
- Performance Max with no asset logic
- Tracking doesn't deduplicate
- 30% broad-match waste
Identified potential
Budget saved
-~€3,200/mo
E-Commerce · jewellery DTC
Illustrative scenario
Media budget
€16,000/mo
What the audit found
- Feed margin data empty
- Default audience targeting
- Seasonal bid adjustments empty
Identified potential
ROAS potential
2.1×estimated 3.0×+
Trades · 8 locations
Illustrative scenario
Media budget
€4,500/mo
What the audit found
- Geo-targeting wide open
- Call tracking missing
- Identical ads per location
Identified potential
Budget saved
-~€1,400/mo
Law firm · business law
Illustrative scenario
Media budget
€2,800/mo
What the audit found
- No negative lists
- Keyword match chaos
- Form conversion never checked
Identified potential
Lead quality
60% spamestimated <20%
Coaching · online programme
Illustrative scenario
Media budget
€6,500/mo
What the audit found
- Awareness stage missing
- Smart Bidding without data
- Retargeting setup inactive
Identified potential
Cost-per-sale reduction
€485estimated €280
Practice · multi-location
Illustrative scenario
Media budget
€3,200/mo
What the audit found
- 1 landing page for all services
- Schema markup missing
- Mobile UX broken
Identified potential
Conversion-rate potential
1.4%estimated 4-5%

Industry	Media budget	What the audit found	Identified potential
Pharma OTC · Healthcare distribution	€11,000/mo	Performance Max with no asset logic Tracking doesn't deduplicate 30% broad-match waste	Budget saved -~€3,200/mo
E-Commerce · jewellery DTC	€16,000/mo	Feed margin data empty Default audience targeting Seasonal bid adjustments empty	ROAS potential 2.1×estimated 3.0×+
Trades · 8 locations	€4,500/mo	Geo-targeting wide open Call tracking missing Identical ads per location	Budget saved -~€1,400/mo
Law firm · business law	€2,800/mo	No negative lists Keyword match chaos Form conversion never checked	Lead quality 60% spamestimated <20%
Coaching · online programme	€6,500/mo	Awareness stage missing Smart Bidding without data Retargeting setup inactive	Cost-per-sale reduction €485estimated €280
Practice · multi-location	€3,200/mo	1 landing page for all services Schema markup missing Mobile UX broken	Conversion-rate potential 1.4%estimated 4-5%

What I check

Eight areas in the Google Ads audit. Three of them in detail.

Account structure

Are ad groups single-themed or catch-all containers? Brand vs. non-brand separated? RSAs with 3-5 headlines or single-headline stand-ins? I check the skeleton, not just the content.

Tracking & data

Are conversion actions cleanly defined? Counted twice? Is the consent architecture sound? Smart Bidding only works with clean data. Otherwise everything else is imprecise.

Search terms & negatives

How many % of clicks go to irrelevant queries? Are negative lists maintained or empty? Usually the biggest lever block in audit findings.

Fixed price

One-off. No follow-up commitment.

Three audit depths depending on account complexity. Delivery usually within 5 working days of read-only access.

Mini audit

from €500

one-time

Recommended for media budget up to €3,000/mo

3-area check (structure, tracking, search terms)
PDF report with top findings
30-min walkthrough call
No follow-up commitment

Book a call about this package

Standard audit

On request

one-time

Recommended for media budget €3,000-€10,000/mo

8-area deep audit
Prioritised task list
60-min walkthrough call
No follow-up commitment

Book a call about this package

Enterprise audit

On request

one-time

Recommended for media budget €10,000+/mo or e-commerce

8-area audit + tracking architecture review
Competitor analysis top 5
90-min walkthrough + Q&A
No follow-up commitment

Book a call about this package

What's not included

Actually implementing the audit findings is not part of the fixed price. You can work through the list yourself, hand it to your current provider, or hire me for implementation (separate mandate, no auto-renewal).

Commitment

None. Audit is standalone.

Delivery time

Usually 5 working days from access.

Access needed

Read-only Google Ads, optionally GA4.

Client feedback

What clients write on Google

5.0 · 16 Google reviews

Google review

“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”

Google review

“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”

Google review

“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”

See all reviews on Google

What you don't get

Anti-bullshit guarantee for the Google Ads audit.

What other agencies sell as an "audit", and what I explicitly don't do:

No 5-slide generic audit

I work through 8 areas with concrete per-area findings. No "your quality scores have room for improvement" platitudes, instead "ad group X is missing headlines, QS 4, here are 8 suggestions".

No hidden sales funnel

The audit is standalone with a fixed price. You don't have to book anything else with me afterwards. If you work the findings yourself or go to someone else, all good.

No fake urgency

I don't sell "you're losing €X daily because of this issue" drama. If findings are urgent, I say so, but without emotional manipulation.

No templates

Each audit is tailored to your account. No copy-paste reports from a template folder. That's exactly why it usually takes 5 working days, not 5 minutes.

FAQ