Read-only access. 5 working days later you know exactly where your budget is burning.
A standalone audit — no sales funnel, no "the actual fix costs €X/month after this". You get a concrete task list and an honest assessment. What you do with it is up to you.
5 working days delivery · fixed price · no follow-on contract required.
Who does it
Mijo Jurisic — Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021 — self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024 — Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
How it runs
5 working days. From read-only access to task list.
- Day 1
Setup & data pull
You grant read-only access to Google Ads (+ GA4 if available). I start the 90-day data pull and check account hygiene first.
- Days 2–4
Deep audit
Account structure, conversion tracking, search-term waste, quality-score distribution, bid strategy, competition. Each area with concrete findings, not generic recommendations.
- Day 5
Report call + delivery
30-min call: I walk you through the top findings, you ask questions. Afterwards you get a PDF with the full task list — prioritised by impact and effort.
Illustrative audit findings
What typically comes out.
Illustrative, anonymized audit scenarios from practice — what was missing or broken in the account, and how much monthly savings potential we identified.
| Industry | Media budget | What the audit found | Identified potential |
|---|---|---|---|
Pharma OTC · Healthcare distribution Audit Q3/2025 | €11,000/mo |
| Budget saved —~€3,200/mo |
E-Commerce · jewellery DTC Audit Q1/2026 | €16,000/mo |
| ROAS potential 2.1×estimated 3.0×+ |
Trades · 8 locations Audit Q4/2025 | €4,500/mo |
| Budget saved —~€1,400/mo |
Law firm · business law Audit Q2/2025 | €2,800/mo |
| Lead quality 60% spamestimated <20% |
Coaching · online programme Audit Q3/2025 | €6,500/mo |
| Cost-per-sale reduction €485estimated €280 |
Practice · multi-location Audit Q1/2026 | €3,200/mo |
| Conversion-rate potential 1.4%estimated 4-5% |
What I check
Eight areas, no "we'll see".
Account structure
Are ad groups single-themed or catch-all containers? Brand vs. non-brand separated? RSAs with 3-5 headlines or single-headline stand-ins? We check the skeleton, not just the content.
Tracking & data
Are conversion actions cleanly defined? Counted twice? Is the consent architecture sound? Smart Bidding only works with clean data — otherwise everything else is imprecise.
Search terms & negatives
How many % of clicks go to irrelevant queries? Are negative lists maintained or empty? Usually the biggest lever block in audit findings.
Fixed price
One-off. No follow-up commitment.
Three audit depths depending on account complexity. Delivery within 5 working days of read-only access.
- 3-area check (structure, tracking, search terms)
- PDF report with top findings
- 30-min walkthrough call
- No follow-up commitment
- 8-area deep audit
- Prioritised task list
- 60-min walkthrough call
- No follow-up commitment
- 8-area audit + tracking architecture review
- Competitor analysis top 5
- 90-min walkthrough + Q&A
- No follow-up commitment
What's not included
Actually implementing the audit findings is not part of the fixed price. You can work through the list yourself, hand it to your current provider, or hire us for implementation (separate mandate, no auto-renewal).
None. Audit is standalone.
5 working days from access.
Read-only Google Ads, optionally GA4.
What you don't get
Anti-bullshit guarantee.
What other agencies sell as an "audit" — and what we explicitly don't do:
We work through 8 areas with concrete per-area findings. No "your quality scores have room for improvement" platitudes — instead "ad group X is missing headlines, QS 4, here are 8 suggestions".
The audit is standalone with a fixed price. You don't have to book anything else with us afterwards. If you work the findings yourself or go to someone else — all good.
We don't sell "you're losing €X daily because of this issue" drama. If findings are urgent, we say so — but without emotional manipulation.
Each audit is tailored to your account. No copy-paste reports from a template folder. That's exactly why it takes 5 working days, not 5 minutes.
FAQ
Common questions before the audit.
Request audit
5 working days to clarity.
You grant read-only access, I deliver 5 days later. If you continue solo afterwards — all good. If you want help — we talk separately.
Fixed price. No hidden charges. No follow-up commitment.