What do you need to start?

Read-only access to your Google Ads account (invite an email or manager-account link), optionally GA4 read access for conversion-path analysis. Setup takes under 30 seconds.

Can my current provider see you were in the account?

Yes, in the account's change history. But I only do read-only access. I change nothing without your explicit approval.

What if the findings say you can't help?

I'll tell you that too. Some accounts are already cleanly set up and don't need an agency, then I'll recommend your in-house team or current provider continues, rather than swapping someone out.

Can I get just the audit without a walkthrough call?

Yes. Just flag PDF-only delivery when you enquire and we settle the price individually. In my experience the bigger part of the insights only surfaces in the walkthrough, where you can ask directly. I recommend the call.

Do you do competitor analysis?

On the enterprise audit yes. I analyse the top 5 competitors in your market (visible ads, landing pages, bid aggression). Not in scope for mini/standard, but can be requested as an add-on.

What if I want management after the audit?

Then we talk separately. The audit costs nothing extra if you book afterwards. I deduct the audit fee from the first management month. But only if YOU want it, no pressure.

Google Ads Audit · One-Off

Google Ads Audit: you give me read-only access, 5 working days later you know exactly where your budget is burning.

A standalone audit: no sales funnel, no "the actual fix costs €X/month after this". You get a concrete task list and an honest assessment. What you do with it is up to you.

5 working days delivery · fixed price · no follow-on contract required.

Who does it

Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.

Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.

MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.

— Mijo Jurisic

How it runs

5 working days. From read-only access to task list.

Day 1
Setup & data pull
You grant read-only access to Google Ads (+ GA4 if available). I start the 90-day data pull and check account hygiene first.
Days 2-4
Deep audit
Account structure, conversion tracking, search-term waste, quality-score distribution, bid strategy, competition. Each area with concrete findings, not generic recommendations.
Day 5
Report call + delivery
30-min call: I walk you through the top findings, you ask questions. Afterwards you get a PDF with the full task list, prioritised by impact and effort.

Illustrative audit findings

What typically comes out.

Illustrative audit scenarios, not real client data: what is typically missing or broken in accounts like these, and how much monthly savings potential that would represent.

Industry	Media budget	What the audit found	Identified potential
Pharma OTC · Healthcare distribution	€11,000/mo	Performance Max with no asset logic Tracking doesn't deduplicate 30% broad-match waste	Budget saved —~€3,200/mo
E-Commerce · jewellery DTC	€16,000/mo	Feed margin data empty Default audience targeting Seasonal bid adjustments empty	ROAS potential 2.1×estimated 3.0×+
Trades · 8 locations	€4,500/mo	Geo-targeting wide open Call tracking missing Identical ads per location	Budget saved —~€1,400/mo
Law firm · business law	€2,800/mo	No negative lists Keyword match chaos Form conversion never checked	Lead quality 60% spamestimated <20%
Coaching · online programme	€6,500/mo	Awareness stage missing Smart Bidding without data Retargeting setup inactive	Cost-per-sale reduction €485estimated €280
Practice · multi-location	€3,200/mo	1 landing page for all services Schema markup missing Mobile UX broken	Conversion-rate potential 1.4%estimated 4-5%

What I check

Eight areas in the Google Ads audit. Three of them in detail.

Account structure

Are ad groups single-themed or catch-all containers? Brand vs. non-brand separated? RSAs with 3-5 headlines or single-headline stand-ins? I check the skeleton, not just the content.

Tracking & data

Are conversion actions cleanly defined? Counted twice? Is the consent architecture sound? Smart Bidding only works with clean data. Otherwise everything else is imprecise.

Search terms & negatives

How many % of clicks go to irrelevant queries? Are negative lists maintained or empty? Usually the biggest lever block in audit findings.

Fixed price

One-off. No follow-up commitment.

Three audit depths depending on account complexity. Delivery within 5 working days of read-only access.

Mini audit

€500

one-time

Recommended for media budget up to €3,000/mo

3-area check (structure, tracking, search terms)
PDF report with top findings
30-min walkthrough call
No follow-up commitment

Standard audit

€1,000

one-time

Recommended for media budget €3,000-€10,000/mo

8-area deep audit
Prioritised task list
60-min walkthrough call
No follow-up commitment

Enterprise audit

€1,500

one-time

Recommended for media budget €10,000+/mo or e-commerce

8-area audit + tracking architecture review
Competitor analysis top 5
90-min walkthrough + Q&A
No follow-up commitment

What's not included

Actually implementing the audit findings is not part of the fixed price. You can work through the list yourself, hand it to your current provider, or hire me for implementation (separate mandate, no auto-renewal).

Commitment

None. Audit is standalone.

Delivery time

5 working days from access.

Access needed

Read-only Google Ads, optionally GA4.

What you don't get

Anti-bullshit guarantee for the Google Ads audit.

What other agencies sell as an "audit", and what I explicitly don't do:

No 5-slide generic audit

I work through 8 areas with concrete per-area findings. No "your quality scores have room for improvement" platitudes, instead "ad group X is missing headlines, QS 4, here are 8 suggestions".

No hidden sales funnel

The audit is standalone with a fixed price. You don't have to book anything else with me afterwards. If you work the findings yourself or go to someone else, all good.

No fake urgency

I don't sell "you're losing €X daily because of this issue" drama. If findings are urgent, I say so, but without emotional manipulation.

No templates

Each audit is tailored to your account. No copy-paste reports from a template folder. That's exactly why it takes 5 working days, not 5 minutes.

FAQ