16 articles
How German tax advisors advertise on Google: typical ad patterns with examples, the limits of professional law and how to aim ads at the right clients.
How German law firms advertise on Google Ads: typical ad patterns, the limits set by professional rules and how to aim ads at instructions, not clicks.
How driving schools advertise on Google Ads: typical patterns, recurring mistakes and how to aim your ads at sign-ups instead of clicks.
How trade businesses advertise on Google Ads: typical patterns, recurring mistakes and how to aim your ads at phone calls instead of clicks.
How online shops advertise on Google Ads: typical patterns, recurring mistakes and how to aim your ads at purchases instead of clicks.
How dental practices advertise on Google Ads: typical patterns, legal pitfalls and how to aim your ads at appointments instead of clicks.
How physiotherapy practices advertise on Google Ads: typical patterns, recurring mistakes and how to aim your ads at appointments instead of clicks.
Real Google Ads from funeral providers analyzed in the Transparency Center: 5 patterns, what works and the chances funeral homes leave untapped.
I analyzed real Google Ads from catering and party-service providers. Which patterns work, what gets wasted, and how to do it better.
Real Google Ads from Degussa, philoro, pro aurum & co. in the Transparency Center: the patterns, the strengths and the missed chances in gold buying.
I analyzed real Google ads from CHRIST, Wempe, Bucherer and 123gold. Which patterns work, and which opportunities the industry leaves on the table.
Real Google Ads from Thermondo, Enpal, Vaillant & 1KOMMA5° in the Transparency Center: patterns, strengths and missed opportunities in heat pumps.
Understand and use Google's Local Service Ads: how to appear at the top of search results as a local business and only pay for real leads.
Use Google Ads strategically for restaurants, cafés, and hospitality businesses. Win more reservations and guests through targeted online advertising.
Google Ads reaches people actively searching for coaching. Learn step by step how to set up campaigns that attract qualified clients.
Google Ads for contractors and local service businesses: searches by trade, budget, call tracking, typical ad mistakes and Local Service Ads.
