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Google Ads AI Max: What the Automatic Upgrade Changes
In September 2026, Google moved Search campaigns using automatically created assets or campaign-level broad match to AI Max. What to check now.
16 min read
Mijo Jurisic
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In September 2026, Google moved Search campaigns using automatically created assets or campaign-level broad match to AI Max. What to check now.
How Google serves ads in AI Overviews and AI Mode, which campaigns and match types are eligible, and what you should check in your account right now.