OpenAI Ads

Product ads in ChatGPT: what your feed needs, where the Shopify app stands for Germany and how the channel fits next to Google Shopping.

Sponsored Agents let ChatGPT users chat with a company's AI representative. What OpenAI has documented and what it means for advertisers in Europe.

Context hints help decide which ChatGPT conversations your ad shows up in. Seven rules, three worked example sets and the mistakes people make most.

ChatGPT has been showing ads in Germany since 24 August 2026. What OpenAI documents: format, auction, bidding, tracking and ad policies.