Google Ads Setup: no account yet. I build it cleanly, account structure, tracking, first campaigns. Live in 2-3 weeks.
Clear complement to the audit: audit checks an existing account, setup builds a new one from scratch. Fixed price by complexity: Lead-Gen / E-Commerce / Multi-Brand. No 12-month lock-ins.
2-3 weeks delivery · fixed price · handover documentation included.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024: Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Setup process
2-3 weeks. From briefing to live account.
- Week 1
Discovery & architecture
Business-model mapping, target-audience definition, USP clarity, conversion paths. Output: account architecture plan, how many campaigns, which ad groups, which bid strategies.
- Week 2
Build: tracking + account
Conversion tracking (GTM + Consent Mode v2), audiences, keyword research, ad copy drafting, asset collection. Account structure built, bid strategies set, everything in paused mode.
- Week 3
Launch + handover
Final review with you, then live launch with conservative daily budget for auction learning. 30-min walkthrough call with handover documentation: account logic, maintenance notes, what shouldn't be touched.
Illustrative setups
What I typically build.
Illustrative setup scenarios, not real client data: industry, complexity, what a setup of this kind includes.
| Industry | Scope | What I built | At launch |
|---|---|---|---|
Recruiting platform · DACH SME | Lead-Gen setup |
| Days to live Day 0Day 18 |
E-Commerce · supplements DTC | E-Com setup |
| ROAS at launch —1.8× (auction learning) |
Practice · multi-location (5 branches) | Local setup |
| Account structure no account5 separate geo-campaigns |
Coaching · online programme | Funnel setup |
| Funnel tracking 0 events12 events clean |
Tattoo studio · 3 DACH locations | Lead-Gen setup |
| Cost-per-Lead range —€28-€42 / lead |
Law firm · business law | Brand-launch setup |
| Visibility on brand SERP 0%98% impression share |
What I build
Three components in the Google Ads setup, documented for handover.
Account structure
Single-themed ad groups, brand vs. non-brand separated, bid strategies per funnel stage. A skeleton that's scalable. You add campaigns later without breaking everything.
Tracking foundation
GTM container + Consent Mode v2 + conversion actions cleanly defined. Smart Bidding gets clean data from day 1, no double-counted events, no missing attribution.
First campaigns
Initial 2-4 campaigns with conservative budgets, RSAs with 5+ headlines, clear keyword-match strategy, negative lists prepared. Auction learning can start.
Fixed price
Three tiers by business model.
Delivery in 2-3 weeks. Handover documentation included. Your team can carry it on solo.
- Search campaigns + call/form tracking
- GTM + Consent Mode v2
- RSAs + keyword setup + negatives
- Handover doc + 30-min walkthrough
- Shopping + Performance Max + Search
- GMC setup + feed optimisation
- Enhanced conversions + server-side
- Handover doc + 60-min walkthrough
- Multi-account structure (MCC)
- Brand-separated tracking architecture
- Cross-brand reporting setup
- Handover doc + 90-min walkthrough
What's not included
Ongoing optimisation after launch is not part of the fixed price. You take over solo or book management separately. I typically recommend a mini-audit (€500) 4-6 weeks after launch to verify Smart Bidding is learning cleanly.
Fixed price after briefing, payment before project start.
2-3 weeks from discovery call.
Business model, target-audience idea, landing pages, conversion logic.
What you don't get
Anti-bullshit guarantee for the Google Ads setup.
What others sell as a "setup", and I explicitly don't:
I do NOT do "take our standard campaign template and fill in the keywords". Each setup is tailored to your business. Otherwise 3 weeks are wasted.
PMax alone on a fresh account without data is a bet. I start with Search + audience data collection. PMax comes in when Smart Bidding has enough signal.
Smart Bidding needs 10-30 conversions to learn, not 1,000 right away. I start conservative, even if it looks slower in month 1.
Setup is standalone. You can run the account solo afterwards, hand it to your team, or use another provider. No auto follow-on contract.
FAQ
Common questions before the Google Ads setup.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
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View allDiscovery call
30 minutes. We scope the setup.
You explain business model + conversion logic + budget range. I say which tier (Lead-Gen / E-Com / Multi-Brand) fits and deliver a fixed-price quote within 48h after receiving all necessary info. If your business isn't ready for Google Ads, I'll tell you that too.
Fixed price after briefing. No lock-ins after launch.