Google review
“… our company increased the ROI of our Google Ads by an impressive 300% thanks to Mijo's optimization suggestions. Particularly valuable was his analysis, which revealed that 40% of our budget was simply wasted …”
Google Ads Setup · Onboarding
Google Ads Setup: account, tracking, first campaigns. Clean from day one.
Clear complement to the audit: audit checks an existing account, setup builds a new one from scratch. Fixed price by complexity: Lead-Gen / E-Commerce / Multi-Brand. No 12-month lock-ins.
20 min · Google Meet · directly with Mijo
Usually 2-3 weeks delivery · fixed price · handover documentation included.
Who does it
Mijo Jurisic, Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021: self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a Google Ads consultant on behalf of Google, responsible for direct Google Ads customers and top agencies in the DACH region. Across my career, 500+ Google Ads accounts and €22M in media budget under direct responsibility.
Since 2024 I have run MJ Marketing as its owner: I work directly with SMEs and local service providers, and I still work with enterprise clients and agencies. No junior handover. No lock-in.
Mijo Jurisic
Setup process
Usually 2-3 weeks. From briefing to live account.
- Week 1
Discovery & architecture
Business-model mapping, target-audience definition, USP clarity, conversion paths. Output: account architecture plan, how many campaigns, which ad groups, which bid strategies.
- Week 2
Build: tracking + account
Conversion tracking (GTM + Consent Mode v2), audiences, keyword research, ad copy drafting, asset collection. Account structure built, bid strategies set, everything in paused mode.
- Week 3
Launch + handover
Final review with you, then live launch with conservative daily budget for auction learning. 30-min walkthrough call with handover documentation: account logic, maintenance notes, what shouldn't be touched.
Illustrative setups
What I typically build.
Illustrative setup scenarios, not real client data: industry, complexity, what a setup of this kind includes.
Illustrative scenariosRecruiting platform · DACH SME
Illustrative scenario- Scope
- Lead-Gen setup
- What I built
- 3 Search campaigns (Brand/Non-Brand/Competitor)
- GA4 + server-side tracking
- 5 conversion actions
- At launch
- Days to liveDay 0Day 18
E-Commerce · supplements DTC
Illustrative scenario- Scope
- E-Com setup
- What I built
- Shopping + Performance Max
- Feed optimisation + GMC setup
- Enhanced conversions
- At launch
- ROAS at launch-1.8× (auction learning)
Practice · multi-location (5 branches)
Illustrative scenario- Scope
- Local setup
- What I built
- Geo-targeting per location
- Call + form tracking
- Local Service Ads prepared
- At launch
- Account structureno account5 separate geo-campaigns
Coaching · online programme
Illustrative scenario- Scope
- Funnel setup
- What I built
- Awareness + conversion stages
- Webinar funnel tracking
- Lookalike audiences
- At launch
- Funnel tracking0 events12 events clean
Tattoo studio · 3 DACH locations
Illustrative scenario- Scope
- Lead-Gen setup
- What I built
- Geo-targeting per location
- Instagram funnel tracking
- Seasonal bid adjustments
- At launch
- Cost-per-Lead range-€28-€42 / lead
Law firm · business law
Illustrative scenario- Scope
- Brand-launch setup
- What I built
- Brand-defense campaign
- Mandate-enquiry tracking
- Search + YouTube authority
- At launch
- Visibility on brand SERP0%98% impression share
What I build
Three components in the Google Ads setup, documented for handover.
01
Account structure
Single-themed ad groups, brand vs. non-brand separated, bid strategies per funnel stage. A skeleton that's scalable. You add campaigns later without breaking everything.
02
Tracking foundation
GTM container + Consent Mode v2 + conversion actions cleanly defined. Smart Bidding gets clean data from day 1, no double-counted events, no missing attribution.
03
First campaigns
Initial 2-4 campaigns with conservative budgets, RSAs with 5+ headlines, clear keyword-match strategy, negative lists prepared. Auction learning can start.
Fixed price
Three tiers by business model.
Delivery usually in 2-3 weeks. Handover documentation included. Your team can carry it on solo.
Lead-Gen setup
from €1,500
one-time
Recommended for: B2B services, coaches, local providers, media budget €1,500-€5,000/mo
- Search campaigns + call/form tracking
- GTM + Consent Mode v2
- RSAs + keyword setup + negatives
- Handover doc + 30-min walkthrough
E-Commerce setup
On request
one-time
Recommended for: Shopify/custom e-com, media budget €5,000-€20,000/mo
- Shopping + Performance Max + Search
- GMC setup + feed optimisation
- Enhanced conversions + server-side
- Handover doc + 60-min walkthrough
Multi-Brand setup
On request
one-time
Recommended for: multi-location, multi-brand, media budget €20,000+/mo
- Multi-account structure (MCC)
- Brand-separated tracking architecture
- Cross-brand reporting setup
- Handover doc + 90-min walkthrough
What's not included
Ongoing optimisation after launch is not part of the fixed price. You take over solo or book management separately. I typically recommend a mini-audit (from €500) 4-6 weeks after launch to verify Smart Bidding is learning cleanly.
Project price
Fixed price after briefing, payment before project start.
Delivery time
Usually 2-3 weeks from discovery call.
What you need
Business model, target-audience idea, landing pages, conversion logic.
Client feedback
What clients write on Google
5.0 · 16 Google reviews
Google review
“I hired MJ Marketing to optimize our Google Ads campaigns, and Mijo did a great job! Within a few weeks we received more qualified enquiries than ever before. Our cost per click went down while the conversion rate went up. Absolutely recommended!”
Google review
“As a small business, we were advised and supported by Mijo as part of his Google Ads management. He introduced us to the world of Google Ads step by step and explained everything in detail. … Since then, our campaigns have been running more efficiently and achieving better results.”
What you don't get
Anti-bullshit guarantee for the Google Ads setup.
What others sell as a "setup", and I explicitly don't:
No default template
I do NOT do "take our standard campaign template and fill in the keywords". Each setup is tailored to your business. Otherwise 3 weeks are wasted.
No "Performance Max only" shortcut
PMax alone on a fresh account without data is a bet. I start with Search + audience data collection. PMax comes in when Smart Bidding has enough signal.
No "you have to run €5k/day immediately"
Smart Bidding needs 10-30 conversions to learn, not 1,000 right away. I start conservative, even if it looks slower in month 1.
No "setup + management bundled"
Setup is standalone. You can run the account solo afterwards, hand it to your team, or use another provider. No auto follow-on contract.
FAQ
Common questions before the Google Ads setup.
Deepen Your Knowledge
Learn key Google Ads terms and compare your options.
Key Terms in the Glossary
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Setup briefing
30 minutes. We scope the setup.
You explain business model + conversion logic + budget range. I say which tier (Lead-Gen / E-Com / Multi-Brand) fits and deliver a fixed-price quote usually within 48h after receiving all necessary info. If your business isn't ready for Google Ads, I'll tell you that too.
Fixed price after briefing. No lock-ins after launch.