No Google Ads account yet. We build it cleanly — account structure, tracking, first campaigns. Live in 2-3 weeks.
Clear complement to the audit: audit checks an existing account, setup builds a new one from scratch. Fixed price by complexity — Lead-Gen / E-Commerce / Multi-Brand. No 12-month lock-ins.
2-3 weeks delivery · fixed price · handover documentation included.
Who does it
Mijo Jurisic — Google Ads consultant, founder of MJ Marketing.
Working in Google Ads since 2021 — self-taught on own online projects, deep dive into auction mechanics, conversion tracking and search-engine logic. 2023-24 as a consultant in Google's Premier Partner programme with 500+ direct client accounts and top DACH agencies, €20M media budget under direct responsibility.
MJ Marketing since 2024 — Premier-Partner methods delivered directly to SMEs and local service providers. No junior handover. No marketing fluff. No lock-in.
— Mijo Jurisic
Setup process
2-3 weeks. From briefing to live account.
- Week 1
Discovery & architecture
Business-model mapping, target-audience definition, USP clarity, conversion paths. Output: account architecture plan — how many campaigns, which ad groups, which bid strategies.
- Week 2
Build: tracking + account
Conversion tracking (GTM + Consent Mode v2), audiences, keyword research, ad copy drafting, asset collection. Account structure built, bid strategies set, everything in paused mode.
- Week 3
Launch + handover
Final review with you, then live launch with conservative daily budget for auction learning. 30-min walkthrough call with handover documentation — account logic, maintenance notes, what shouldn't be touched.
Illustrative setups
What we typically build.
Illustrative, anonymized setup-project scenarios from practice — industry, complexity, what was included in the setup.
| Industry | Scope | What we built | At launch |
|---|---|---|---|
Recruiting platform · DACH SME Q1/2026 | Lead-Gen setup |
| Days to live Day 0Day 18 |
E-Commerce · supplements DTC Q4/2025 | E-Com setup |
| ROAS at launch —1.8× (auction learning) |
Practice · multi-location (5 branches) Q3/2025 | Local setup |
| Account structure no account5 separate geo-campaigns |
Coaching · online programme Q2/2025 | Funnel setup |
| Funnel tracking 0 events12 events clean |
Tattoo studio · 3 DACH locations Q4/2025 | Lead-Gen setup |
| Cost-per-Lead range —€28-€42 / lead |
Law firm · business law Q1/2026 | Brand-launch setup |
| Visibility on brand SERP 0%98% impression share |
What we build
Three components, documented for handover.
Account structure
Single-themed ad groups, brand vs. non-brand separated, bid strategies per funnel stage. A skeleton that's scalable — you add campaigns later without breaking everything.
Tracking foundation
GTM container + Consent Mode v2 + conversion actions cleanly defined. Smart Bidding gets clean data from day 1 — no double-counted events, no missing attribution.
First campaigns
Initial 2-4 campaigns with conservative budgets, RSAs with 5+ headlines, clear keyword-match strategy, negative lists prepared. Auction learning can start.
Fixed price
Three tiers by business model.
Delivery in 2-3 weeks. Handover documentation included — your team can carry it on solo.
- Search campaigns + call/form tracking
- GTM + Consent Mode v2
- RSAs + keyword setup + negatives
- Handover doc + 30-min walkthrough
- Shopping + Performance Max + Search
- GMC setup + feed optimisation
- Enhanced conversions + server-side
- Handover doc + 60-min walkthrough
- Multi-account structure (MCC)
- Brand-separated tracking architecture
- Cross-brand reporting setup
- Handover doc + 90-min walkthrough
What's not included
Ongoing optimisation after launch is not part of the fixed price. You take over solo or book management separately. We typically recommend a mini-audit (€500) 4-6 weeks after launch to verify Smart Bidding is learning cleanly.
Fixed price after briefing, payment before project start.
2-3 weeks from discovery call.
Business model, target-audience idea, landing pages, conversion logic.
What you don't get
Anti-bullshit guarantee.
What others sell as a "setup" — and we explicitly don't:
We do NOT do "take our standard campaign template and fill in the keywords". Each setup is tailored to your business — otherwise 3 weeks are wasted.
PMax alone on a fresh account without data is a bet. We start with Search + audience data collection — PMax comes in when Smart Bidding has enough signal.
Smart Bidding needs 10-30 conversions to learn, not 1,000 right away. We start conservative — even if it looks slower in month 1.
Setup is standalone — you can run the account solo afterwards, hand it to your team, or use another provider. No auto follow-on contract.
FAQ
Common setup questions.
Discovery call
30 minutes — we scope the setup.
You explain business model + conversion logic + budget range. I say which tier (Lead-Gen / E-Com / Multi-Brand) fits and deliver a fixed-price quote within 48h after receiving all necessary info. If your business isn't ready for Google Ads, I'll tell you that too.
Fixed price after briefing. No lock-ins after launch.