Campaign Types
Google Ads offers different campaign types (Search, Display, Shopping, Video, Performance Max) that use different ad networks and formats.
Key Campaign Types
Search
Text ads in Google search results. Best for users with clear purchase intent. Highest conversion rate.
Display
Image and text ads across millions of websites. Best for brand awareness, remarketing. Lower CTR but cheaper clicks.
Shopping
Product ads with image, price, and shop name. Best for e-commerce. Requires Google Merchant Center.
Video (YouTube)
Video ads on YouTube. Best for branding and younger audiences.
Performance Max
AI-driven campaign using all Google networks simultaneously.
Which Type for Your Business?
Local services: Search + Performance Max
E-commerce: Shopping + Search + Performance Max
Further resources
Frequently Asked Questions
Search campaigns are ideal for starting out as you have the most control and reach users with clear search intent.
Related Comparisons
Performance Max vs. Search: When Each Wins 2026
Performance Max or Search? Compared on control, cost, data & transparency, with a clear recommendation on when each campaign type wins.
Google Ads vs. Microsoft Ads: Is Bing Advertising Worth It?
Google Ads vs. Microsoft Ads compared: market share, costs, audiences, and whether Bing advertising is worth it.
Google Shopping vs. Performance Max: Which Fits Your Shop?
Standard Shopping or Performance Max for e-commerce? Comparison of control, reach, transparency, and data requirements, honest and hype-free.
Google Ads vs. Instagram Ads: Search Intent or Discovery?
Google Ads or Instagram Ads? Comparison of search intent and discovery advertising for lead generation and e-commerce: strengths, weaknesses, combination.
Google Ads vs. Local Services Ads: What Pays Off Locally?
Search campaigns or Local Services Ads (LSA)? Comparison for tradespeople, lawyers and local service providers: billing, control, availability.
Search Campaigns vs. Display Campaigns: Intent or Reach?
Search campaigns or display campaigns in Google Ads? Comparison of search intent and reach, typical use cases, and why the order matters.
Related Terms
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