Campaign Types
Google Ads offers different campaign types (Search, Display, Shopping, Video, Performance Max) that use different ad networks and formats.
Key Campaign Types
Search
Text ads in Google search results. Best for users with clear purchase intent. Highest conversion rate.
Display
Image and text ads across millions of websites. Best for brand awareness, remarketing. Lower CTR but cheaper clicks.
Shopping
Product ads with image, price, and shop name. Best for e-commerce. Requires Google Merchant Center.
Video (YouTube)
Video ads on YouTube. Best for branding and younger audiences.
Performance Max
AI-driven campaign using all Google networks simultaneously.
Which Type for Your Business?
Local services: Search + Performance Max
E-commerce: Shopping + Search + Performance Max
Further resources
Frequently Asked Questions
Search campaigns are ideal for starting out as you have the most control and reach users with clear search intent.
Related Comparisons
Related Terms
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