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Campaign Structure

Shopping Campaigns

In short

Shopping Campaigns display product ads with image, price, shop name, and ratings directly in Google search results.

In-depth guideGoogle Shopping Ads: The Complete Guide for E-CommerceRead the article

What Are Shopping Campaigns?

Shopping Campaigns show products directly in Google search results with product image, price, shop name, and ratings.

Requirements

  • Google Merchant Center with product feed
  • Feed: Product info (title, description, price, image URL, GTIN/MPN)
  • Merchant Center linked to Google Ads

Standard vs. Performance Max

Standard: Full control over bids and product groups.

Performance Max: AI-driven, uses all Google networks. Less control but often better performance.

Feed quality is everything: Optimize product titles with relevant keywords.

Further resources

Frequently Asked Questions

Yes, you need an online store with product pages and a product feed in Google Merchant Center. For service businesses, use Search Campaigns instead.

Related Services

Google Ads Management

Professional campaign management for maximum ROI.

Related Comparisons

Google Shopping vs. Performance Max: Which Fits Your Shop?

Standard Shopping or Performance Max for e-commerce? Comparison of control, reach, transparency, and data requirements, honest and hype-free.

Related Terms

Direct contact with Mijo

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