Shopping Campaigns
Shopping Campaigns display product ads with image, price, shop name, and ratings directly in Google search results.
What Are Shopping Campaigns?
Shopping Campaigns show products directly in Google search results with product image, price, shop name, and ratings.
Requirements
- Google Merchant Center with product feed
- Feed: Product info (title, description, price, image URL, GTIN/MPN)
- Merchant Center linked to Google Ads
Standard vs. Performance Max
Standard: Full control over bids and product groups.
Performance Max: AI-driven, uses all Google networks. Less control but often better performance.
Feed quality is everything: Optimize product titles with relevant keywords.
Further resources
Frequently Asked Questions
Yes, you need an online store with product pages and a product feed in Google Merchant Center. For service businesses, use Search Campaigns instead.
Related Terms
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