Tracking & Analytics

No measurement, no optimisation. How to set up the OpenAI pixel, the standard events and the conversions API for ChatGPT Ads properly.

Consent Mode v2 explained: why EEA advertisers need it, an honest Basic vs. Advanced comparison, and step-by-step setup via CMP + Google Tag Manager.

Which attribution model counts conversions how, and why Google Ads and GA4 never show the same numbers. Consequences for budget and bidding.

Why client-side tracking is getting more incomplete and how server-side tagging (sGTM) helps: architecture, costs, Consent Mode v2 and common mistakes.

Set up Google Ads conversion tracking. Conversion actions, GA4 integration, Enhanced Conversions, offline tracking, with setup steps and common fixes.