Tracking & Analytics
Consent Mode v2: Why It's Required & How to Set It Up
Consent Mode v2 explained: why EEA advertisers need it, an honest Basic vs. Advanced comparison, and step-by-step setup via CMP + Google Tag Manager.
12 min read
4 articles
Consent Mode v2 explained: why EEA advertisers need it, an honest Basic vs. Advanced comparison, and step-by-step setup via CMP + Google Tag Manager.
Which attribution model counts your conversions how – and why Google Ads and GA4 never show the same numbers. Practical consequences for budget and bidding strategies.
Why client-side tracking is becoming increasingly incomplete and how server-side tagging (sGTM) helps. Architecture, costs, Enhanced Conversions, Consent Mode v2, and common mistakes.
Set up Google Ads conversion tracking properly. Conversion actions, GA4 integration, Enhanced Conversions, offline tracking—with setup steps and common fixes.