Tracking & Analytics
ChatGPT Ads Tracking: Set Up Pixel and Conversions API
No measurement, no optimisation. How to set up the OpenAI pixel, the standard events and the conversions API for ChatGPT Ads properly.
10 min read
Mijo Jurisic
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Tracking & Analytics
5 articles
Tracking & Analytics
Consent Mode v2: Why It's Required & How to Set It Up
Consent Mode v2 explained: why EEA advertisers need it, an honest Basic vs. Advanced comparison, and step-by-step setup via CMP + Google Tag Manager.
14 min read
Mijo Jurisic
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Tracking & Analytics
Attribution in Google Ads: Data-Driven, Last Click & Co.
Which attribution model counts conversions how, and why Google Ads and GA4 never show the same numbers. Consequences for budget and bidding.
11 min read
Mijo Jurisic
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Tracking & Analytics
Server-Side Tracking for Google Ads: Practical Guide 2026
Why client-side tracking is getting more incomplete and how server-side tagging (sGTM) helps: architecture, costs, Consent Mode v2 and common mistakes.
13 min read
Mijo Jurisic
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Tracking & Analytics
Google Ads Tracking Setup: 5 Steps (No Blind Guessing)
Set up Google Ads conversion tracking. Conversion actions, GA4 integration, Enhanced Conversions, offline tracking, with setup steps and common fixes.
16 min read
Mijo Jurisic
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